Going over your data allotment on your phone plan sucks, because money ain’t cheap nowadays. Sports fans know this better than most, since watching videos on your phone eats up a ton of data, and if you’re going to watch one video of Blake Griffin dunking, why not watch them all? And then you’re in trouble.
Corporate behemoth ESPN feels your pain, sports fan with cell phone, and wants to give you a hand so you can keep watching more and more and more ESPN.
The channel has discussed the possibility of subsidizing users’ data plans with at least one top wireless carrier, the Wall Street Journal reports. For users, the result could be that ESPN usage wouldn’t factor into monthly limits. For its part, Verizon says it’s considering having content providers or advertisers fund data usage; AT&T says it’s “actively exploring” the idea.
ESPN won’t be doing this out of the goodness of its heart, of course. By helping you watch unlimited amounts of video content, ESPN will make a killing on its advertising revenues. But it sounds like a win for all involved, so who are we to argue with corporate greed? Greed is good.
So for those of you who walk a delicate data balance beam of dunk replays and pornography each month, there may be a light at the end of the tunnel.
Photo via Getty