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FashionOlympic Sports

The Team USA Opening Ceremony Uniforms Are Out, And They’re Very America


The Team USA uniforms for the Winter Olympics’ opening ceremony in Sochi — now just weeks away — were unveiled today on “The Today Show.” They were designed by Ralph Lauren. They are, in two words, very America.

Take a look:

The full outfit — the star-emblazoned cardigan, the turtleneck sweater, the white fleece athletic pants, the black leather boots with red laces, a cotton belt and reindeer hat — will run you well over $1500.

But the mind-numbing amalgamation of stars, stripes, hoops and flags and the exorbitant price tags aren’t the only prototypical American aspects of this uniform. Perhaps remembering the backlash that the 2012 Olympic opening ceremony uniforms got for being manufactured in China (and making us look French), these babies were spun and knit right here in the USA. America! We’ll never outsource again!

Anyway, what do you think? Looks a bit busy to us, but we’re not experts. We’re going to ask our friends at Styleite and get back to you with professional opinions, because we think sweatpants are acceptable formal wear.

Update: We got Lauren Valenti and Hannah Ongley of Styleite to weigh in on these. All conversations via gchat and edited for style:

Lauren: Those Ralph Lauren uniforms have a lot going on..
Lauren: that’s totally not his typical aesthetic either…
Me: he’s usually more… lowkey?
(I have no idea)
Lauren: hahah
Classic, streamlined
less is more kind of deal
Me: Overall — yay or nay?
Lauren: naaaaaaaaaaaaaaay
which makes me sad, because I love Ralph Lauren

Hannah: no to everything about this
that cardigan is so bad it’s almost good? maybe?

It’s official: Two thumbs way down.



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