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Oh. My. God. Those Beers Are Filling Up From The Bottom!

This could very well be the greatest invention ever. An entirely real company whose name sounds like it came directly from a “Simpsons” episode has invented a beer dispensing system that fills your cup from the bottom up, turning the normally-frustrating process of getting a beer at a game or concert into something much, much more.

“Grin On Industries” (Motto: “Keep Your Grin On.” I’m serious.) has developed the “Bottoms Up” draft beer dispensing system, “the fastest dispensing system in the world,” the Bottoms Up machine “fills [cups] at a rate of up to nine times that of traditional beer taps.”

As you can see from the video, it also seems to reduce the overall foaminess of your beer. If you’ve ever been poured a Budweiser at a baseball game by a hurried person who doesn’t want to be there, you know how huge this is.

Novelty and Utility? Grin On Industries, what will you think of next?

[h/t Reddit]