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ESPNMedia Monster

ESPN Takes Action In The Three “Chink In The Armor” Incidents Involving Jeremy Lin

According to ESPN, they have “dismissed” the employee responsible for offensive and inappropriate Mobile headline regarding Knicks point guard Jeremy Lin. They also suspended ESPN anchor Max Bretos (left) thirty days for his “chink in the armor” comment. See the complete statement, after the jump.

At ESPN we are aware of three offensive and inappropriate comments made on ESPN outlets during our coverage of Jeremy Lin.

Saturday we apologized for two references here. We have since learned of a similar reference Friday on ESPN Radio New York. The incidents were separate and different. We have engaged in a thorough review of all three and have taken the following action:

- The ESPN employee responsible for our Mobile headline has been dismissed.
- The ESPNEWS anchor has been suspended for 30 days.
- The radio commentator is not an ESPN employee.

We again apologize, especially to Mr. Lin. His accomplishments are a source of great pride to the Asian-American community, including the Asian-American employees at ESPN. Through self-examination, improved editorial practices and controls, and response to constructive criticism, we will be better in the future.

This seems like appropriate action, considering. You can make the case that, while still highly inappropriate and unfortunate, making an off-the-cuff comment live on television is different than sitting down and writing a headline, in which you have sufficient time to edit, re-think and, if you deem necessary, take it back. On air, what comes out of your mouth stays out of your mouth. For better or worse.

[photo via Reddit]

  • Cmiketinac

    This is a total overreaction by ESPN.  I’d bet my life neither person was intentionally being malicious…just simply stating a catch phrase that’s used by a million people a million times a day.  It’s unfortunate they used the phrase in regards to an Asian-American, but to fire/suspend over this?  With all of the other dark episodes in that company’s history?

  • http://pulse.yahoo.com/_SRHYUNWXGOYQJ4EHJS7XKMAAO4 Display Name

    sports media isn’t represented by ivy leaguers.
    we should give these U of Miami graduates a break.

  • Jimmy the Greek

    you fire the guy who wrote it but not the guy who SAID it??? I would bet more people heard it than read it!

  • Ladyv60613

    If I was handed something that was written like that to say on national TV or not, I would hand it right back and say no thanks!  They should fire EVERYONE involved. It amazes me of the ignorance that exists in our society now days

  • Corral

    are you kidding me? overreaction?

  • Likethis57

    Those people probably figured they’d get ‘dog whistle’ cover.

  • Tomr2000

    And Craig James skates for ruining the life of Mike Leach–

  • Robert

    Well from a marketing perspective no. To rake in hundreds of millions bucks in revenue from Asian subscribers, it was a no brainer for ESPN to just fire a person or two.

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