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Kevin Durant Twitter Stalker: Real Or Hoax? (UPDATE)
It what is either the creepiest viral marketing campaign in history, or an actual case of stalking, Twitter user @kd35sneighbor has tweeted a series of videos showing NBA star Kevin Durant milling around his Oklahoma City home – apparently, without Durant’s knowledge.
The videos, which started being sent out on October 23rd, are all shot from an extremely creepy, behind-the-bushes angle that screams “psychopath.” The first shows Durant moving in, another shows him coming to his front door to pay the pizza guy, and the third, (and most uncomfortable), is filmed from outside his kitchen window, and shows Durant eating breakfast.
Upon further review, however, we’re calling shenanigans. As Ball Don’t Lie points out, the clips are way too polished to be the work of one lone teenager (the proprietor of the @kd35sneighbor account is made out to be a spectacled Thunder fan named Mathias Murphy). Secondly, an experienced stalker would know that a @kd35sneighbor Twitter name would most likely be used against them in a court of law.
And, finally, the most damning evidence that this is a case of misguided viral marketing? Durant himself tweeted at @kd35sneighbor, instead of calling police.
So, which creative team is responsible for this queasy, ill-conceived idea? The frontrunner is Gatorade, since Durant is on their payroll and appears to be drinking their product with his breakfast. This is something no human would do under normal circumstances.
What does this all mean? Well, for one, if the whole “stalking celebrities as the focal point of a marketing campaign” thing ever catches on, you can thank the makers of “G Series.” Also: real or hoax, Durant should pack up and move to a gated community, far, far away from wherever this is.
UPDATE: It’s a Nike campaign (totally our second guess after Gatorade!).
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- kevin durant
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