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Media MonsterNBA

New York Post Columnist Suggests Brooklyn Nets Rename Themselves “New York N______s” (UPDATE)

Many people aren’t thinking clearly early in the morning, which is probably the most charitable explanation for the following stream of bullshit from New York Post columnist Phil Mushnick:

As long as the Nets are allowing Jay-Z to call their marketing shots — what a shock that he chose black and white as the new team colors to stress, as the Nets explained, their new “urban” home — why not have him apply the full Jay-Z treatment?

Why the Brooklyn Nets when they can be the New York N——s? The cheerleaders could be the Brooklyn B—-hes or Hoes. Team logo? A 9 mm with hollow-tip shell casings strewn beneath. Wanna be Jay-Z hip? Then go all the way!

“I guess I won’t need my color TV anymore now that the Nets will be wearing black and white,’’ writes reader John Lynch.


There is so much going wrong at once that it’s a bit overwhelming, but maybe particular attention ought to be paid to the phrase “full Jay-Z treatment.” My first guess about what the “full Jay-Z treatment” might mean regarding the Brooklyn Nets might be something along the lines of “courtside seats and maybe a surprise appearance by Beyoncé,” but that’s a bit of a boring interpretation if the goal is to be as racist and out of touch as humanly possible.

Also: a dashed-out n-word? The Brooklyn Bitches or Hoes? Black and white logos as the universal hallmarks of “urban” style? Somebody better tell Union Market, Zito’s Sandwich Shoppe, Bark Hot Dogs and Buttermilk Channel to take a long, hard look at their logos, otherwise people might think that rappers and other scary people go there! Oh, that’s right — they do. I wonder if Buttermilk Channel had somewhere to check Jay-Z’s “9 mm with hollow-tip shell casings strewn beneath,” or if he left it at home that night.

Things are about to get very, very uncomfortable for ol’ Phil in the coming days.

UPDATE: Bob’s Blitz posted a response from Mushnick to the backlash. Our thoughts on this response can be found here.

[The New York Post]

  • Anonymous

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  • Anonymous

    just as Lawrence explained I didn’t know that someone able to earn $4308 in one month on the computer. have you seen this webpage ===>> seekwork2home.blogspot.com

  • http://pulse.yahoo.com/_ERDSZOOPOITNDF3GS45TPSRZP4 Jeff

    Pretty evident that he was making a social commentary on Jay Z’s rap lyrics.

  • Anonymous

    Maybe.  It seems to me that he just doesn’t like Jay-Z.

  • http://www.archives.gov/exhibits/charters/constitution.html Mr. Picatinny™

    Mr. Picatinny is selectively outraged that this man, would say this!

    Jay-Z”On To The Next One”

    Hov on that new shit n-ggas like how come
    N-ggas want my old sh-t, buy my old album
    N-ggas stuck on stupid, I gotta keep it moving
    N-ggas make the same sh-t, me I make the blueprint

    F-ck a throwback jersey cos we on to the next one,
    and f-ck that autotune cos we oohhhhn,
    and n-ggas don’t be mad cos it’s all about progression,
    loiterers should be arrested,
    I used to drink Kristal,muthaf-ckers racist,
    so I switched Gold Bottles on to that spade sh-t,
    you gon have another drink or you just gon babysit,
    on to the next one, somebody call da waitress,
    Baby i’m a boss, i dunno what they do,I don’t get dropped, I dropped the label,
    World can’t hold me, too much ambition,
    always knew it’d be like this when I was in the kitchen,
    n-ggas in the same spots, me I’m dodging rain drops,
    meaning i’m on vacay, chillin on a big yacht,
    yeah i go ton flip flops, white louie boat shoes,
    you should grow the f-ck up,
    come here let me coach you,
    Hold up,

  • Anonymous

    I’m guessing Mr. Mushnick will be taking his retirement a bit earlier than planned.

  • Anonymous

    Typical Rupert Murdoch employee.

  • http://www.madcharles.com/ MadCharles

    Back when racism was fashionable the NY Knickerbockers  were widely known as the
    NY Ni_ _ _ rbockers

  • Anonymous

    wow, I am shocked. Really. I don’t understand how he went from new and younger advertising appeal to hateful words to blacks AND women. i guess we now know what is really on his mind..

  • Higggs

    What  Is wrong with the reporters story.  Will it offend blacks? Why ?  Look at J z’s Lyrics and then complain. 


    self-destructive ignorance…  truly bizarre…


  • http://www.tarpley.net/ Colleen Failey

    He has a point – why is a horrible person like Jay-z given influence?  Oh, that’s right, SOME people can be openly racist, right?


    Watch above and THEN comment.

  • http://www.tarpley.net/ Colleen Failey



  • http://profile.yahoo.com/ONJ3E7JBTRW6BCLQ2O2U33IZSM rs

    Mushnick has no point and has been a schmuck for years. Jay-z was sold partial ownership of that team that’s why he has influence. stop hating.

  • http://www.tarpley.net/ Colleen Failey

    Wasn’t Rush Limbaugh denied ownership to a team?

  • http://www.archives.gov/exhibits/charters/constitution.html Mr. Picatinny™

    Or…maybe he doesn’t like people who call women “hos and bitches” and black men “ni**ers”….or maybe he just can’t stand 1% hypocrites!

  • http://www.facebook.com/HugoStiglitz253 Taylor Welch

    WOW…………………….but the new york niggas don’t sound that bad.

  • Zigeunerweisen

     One of the characters in this play is a “real” job creator. I’ll let you decide. That’s my 2 cents.

  • Robbasketballkid

    rush limbaugh is an idiot you fat bitch

  • Daniel Tellez

     wow you’re a real gentleman. congrats douche.

  • ODB63

    This is the most racist article coming for the racist NY Post.   I like the  marketing so far.  The black and white colors as well as the throw back design looks good.  I would love to see how the uniform design looks like.  This guy is going to have to answer for that article and the Post is going to have to answer for allowing to being printed.

  • http://pulse.yahoo.com/_JWKK2Q5F7FEXYGQC4ODR7YPUPU Ballsack

    Because we are Americans, we relish in the freedom of speech and all that it implies….. Call him a racist but the first lady can be lumped in that category as well. He/She who lives in Glass houses should draw the blinds!

  • Good One.

    Some people can be openly racist? THAT’S WHAT THIS ARTICLE IS ABOUT. A clip of Jay-z is completely unrelated to the topic at hand, how the hell are you defending a white man saying the team should be called the New York Niggers?

  • Phil Mushnick Supporter.

    For years Mushnick has railed against the glorification of gangster lifestyle bleeding into the sports landscape he covers. So many organizations have changed there team colors to black to be more “hip”. Rappers whose songs glorify crime and use terms like nigger, bitches and ho’s are rarely called out for there bad influence but praised. His article today was merely pointing out the hypocrisy. I’ve been reading his columns for 20 years. He is not racist.

  • Clovis4

    He is not saying that.  He is using irony to make a point. 

  • http://profile.yahoo.com/DFVKPB6O72RDWJQMWIFV7IX7PE Rayshon E

     Who is openly racist? That’s the question. Is Jay-Z saying “cracker this, and cracker that”? No. If this guy has a problem with black people, I suggest he stop watching basketball, or any other sport that’s dominated by African-Americans.

    Rush Limbaugh was probably denied ownership to a team because he knows sh*t about basketball, or sports in general I’m sure. And the comments this guy makes are ludicrous! How can you compare him to an artist?

    Get your facts straight, if Jay-Z was racist, would he have made songs with white artist like Eminem and Coldplay? No way! Your sheer ignorance of the situation of ghastly.

    Colleen, by supporting this type of behavior, readers now know where you stand on race relations. Thanks for sharing your ignorance with us.

  • Clovis4

    No it is not.  He is using his position to point out the contridictions is socoety in relation to who gets to say what, and it worked.

  • http://www.facebook.com/emezu Anthony Emezu

    Well since country and other types of music often use bad words, your point is very very stupid in defending this prick. Jay-z’s music has nothing to do with the Nets and his personal opinions and thoughts in HIS music are his to have just like anyone else and since the columnist probably has never listened to a full jay-z song, he’s COMPLETELY full of shit. Thanks

  • http://www.facebook.com/people/Jack-Bee/100000006841817 Jack Bee

    Where did Jay-Z  get the money to buy the Nets?

  • http://www.facebook.com/people/Jack-Bee/100000006841817 Jack Bee

    What does knowing nothing about a sport prohibit you from buying a team?

  • Denise

    last time i looked, white women are appearing in public in see through tops,barely there bikinis, mini dresses with NO underwear and slits up to the thigh and are madams and make $$$ for looking/behaving like common trailer park white trash! gov scott just said the gop can take guns to the gop convention and kill themselves. a neo-nazi just committed mass murder in az in which one of the victims was a mere baby. so who is acting like whores and who has the fascination with gun?who gave us the stand your ground law? and lets not forget the girls gone wild videos. what color were the females? this man needs to be FIRED!! this article has stereotype upon stereotype

  • Anonymous

    Because Rush is a dick and makes racist comments.. Go ahead and cry about it. 

  • Anonymous

    Thats mighty white of you Phil Mushnick Supporter. He’ll end up getting fired and you’ll be on message boards crying about double standards. gfys

  • Anonymous

    Muschnick is implying that Jay Z isn’t smart enough to deviate his profane raps and rap persona from what hes  doing for the Nets because Mushnick is a piece of shit bigot that said so.

  • Anonymous

    So when Arnold Swartzinagger became governor of California, did you think he’d treated CAlifornia in the manner he treated people playing the role of a cyborg on Terminator?  Of course not.  But there’s no distinction between what Jay-Z the rapper does and Jay-Z the part owner of the Nets does. Why?  Because you and Mushnick are THAT STUPID.

  • http://openid.anonymity.com/v8kfm4 John

    Big out rage over New York N___s(maybe it was Negros?)  but “Redskins” and “Indians”(along with the racist logo) are “OK”

  • http://www.savagevenus.net/ Flitzy

    Racist old man is racist?

  • Slickporter

    FBI tactical teams, priests , nuns, SEAL teams, maitre’d's, waiters and the U.S Navy dress uniform are all black and white. The Oakland Raiders have worn black and silver or black and white since the 1960′s.
    Mr Mushnick, it appears on the surface that there’s not only a generational divide but a cultural and racial one as well. In addition, your sense of fashion must be stunted.  
    “I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.” – CoCo Chanel

  • http://pulse.yahoo.com/_45S32GWGDRUJIL6E2U4HOZW4BM Bob

    My thoughts exactly

  • Capitalistic

    I guess Swarzeneggar should apologize for making violent movies? 

  • get these NETS

     Never understood why a person thinks that NOT being able to use a racial slur is a problem.

    Do you watch mafia films and feel compelled to start using racist slurs like some of the characters?

  • get these NETS

     When/if Native American groups organize and try to get rid of those old logos, the matter will be addressed.

    Most of the college teams have gotten rid of the native american mascots and logos…..including new york’s own…..newly christened st. john’s university  red “storm”

  • Clovis4

    Obviously you have a problem with the use of the pejoratives in any setting.  That is fine, but not everything is black and white and there is nuance and irony in this world, particularly in literature. 

    And your film analogy is idiotic.

  • http://www.archives.gov/exhibits/charters/constitution.html Mr. Picatinny™

    No, Schwarzenegger should apologize for making bad movies!

  • http://www.facebook.com/amir.weaver Amir Mrgreenthumb Weaver

    your a fucking idot

  • http://www.facebook.com/amir.weaver Amir Mrgreenthumb Weaver

    and your a fucking idiot also smh 

  • Anonymous

    as bad as this whole thing is (on every level) ……. don’t tell me that it would not sell.

  • http://www.facebook.com/people/Bryan-Caver/1845663271 Bryan Caver

    Only evident to you and people that overlook racists words and actions

  • http://www.facebook.com/people/Bryan-Caver/1845663271 Bryan Caver

    So Phil doesn’t like Jay-Z’s lyrics, and that gives him the right to say Brooklyn Bitches and New Jersy N*ggers?  Really? 

  • http://www.archives.gov/exhibits/charters/constitution.html Mr. Picatinny™

    Did Mr. Picatinny say that?

  • http://www.facebook.com/people/Bryan-Caver/1845663271 Bryan Caver

    a football team ma’am . . . are you saying they are the same thing?

  • http://www.facebook.com/people/Bryan-Caver/1845663271 Bryan Caver

    BS, he’s saying n*gger and b*tch and getting away with it, cuz he doesn’t like that Jay-Z has nearly a billion dollars and he’s got to ride off into retirement tomorrow with a home underwater and only social security – he’s just a racist WASP that’s about to get his comeuppance!

  • Ger317

     Jay-Z’s thoughts in music are really not his own because he makes an impression on weak minds to pursue a lifestyle that is anti-social for the masses. It’s one thing to talk about your pitfalls but to continue that  message while your lifestyle has a 180 degree change is misleading and morally corrupted.

  • Anonymous

    The new epic beard man!

  • Anonymous

    That’s too bad.  Sounds like he has some sense, though.

  • U Have A Brain Y Not Use IT

    “So many organizations have shanged their team colors to black to be more “hip”" Yea? Which ones? What sports are you watching?

  • Ger317

     I’m glad not everyone drink the Jay-Z kool aid. Jay-Z put his criminality to words and music and tells everyone to kiss his ass. The “hip hop” masses are blinded by money and all the things gained from having it. Be careful about “gaining the world and losing your soul”…

  • Ger317

     Acting and creating music are two entirely different art forms. No actor is tied to their onscreen character in life, but a rapper is always trying  to “keep it real” connecting their personality to lyrics in a song. In fact, ONLY rappers feel compelled to perpetuate this curious bit of charade in music. It reminds me of the Pied Piper fairytale, where children are led astray by a music form.

  • Proobamaagenda

    jay z is a mollionaire and so is his wife…hes is part of a ownership group not the sole owner…some russian billionaire is mr big bucks of the operation

  • Proobamaagenda

     its always funny when  backwoods racist hobbits defend black people

  • Anonymous

    Rupert Murdoch’s paper is going over the deep end again.  You would’ve thought he would’ve had  a talking with his writers and editors after what happen on the other side of the pond.   

  • http://twitter.com/charles116 Charles Almon

    It has somehow escaped this reported that almost 100% of the players ARE black.
    Does he expect some kind of Country Club mentality to influence marketing descisions.
    He’s a Jewish ‘old boy’ who can’t stand HIS status eroding.
    For the record, I can’t stand JZ and am glad the baby looks like her mother.

  • http://twitter.com/charles116 Charles Almon

    I don’t think you understand the lyrics.

  • http://www.archives.gov/exhibits/charters/constitution.html Mr. Picatinny™

    It’s always funny when self-loathing black people think they need to be defended from themselves.

  • http://www.archives.gov/exhibits/charters/constitution.html Mr. Picatinny™

    It’s pretty easy to understand the point he’s trying to make…not much imagination needed.
    Black women are whores and bitches…and black men are ni**ersHe got his…you’re still just a “ni**er” with a “ho” until you get yours.Did Mr. Picatinny miss anything?

  • HHS

    Phil Mushnick Supporter actually speaks the truth.  Mushnick has complained about this for years.  And he’s actually fairly liberal in any respects.  He’s not seriously suggesting that this would be a good name for the tea, but merely a hyperbolic logical extension of the glorification of the gangsta. He’s jet as harsh on white people.  If not more so.  He criticizes white owners who do the same thing, the glorification of the drug-taking WWA culture and Vince McMahon, etc.    He’s not a racist.  Far from it.  Admittedly he comes off a bit tin-eared and out of touch, but maybe that’s because accepted behavior has become so outrageous.

  • wobatus

    Completely wrong.  And he’s jewish, not a wasp.

  • Clovis4

    Hahahaha. That was the funniest reply yet. It is obvious
    that your acute sense of a polite society in using language was offended by the writer of the article, as displayed by your intelligent and graceful debating skills.

  • Rbobby745

    Mr. Mushnick  you look rather miserable.  Must be an enormous burden to carry failing to accomplish a fraction of the young Black man that you’ve been conditioned to believe that you’re superior to….

  • http://www.facebook.com/shanesites Shane Sites

    Yes…the song is about moving forward with your music/artistry past other rappers/musicians/artists.

    Fuck out of here with that shit you clown.

  • http://www.facebook.com/emezu Anthony Emezu

    its amazing how people choose to not realize that! A russian billionaire with most of the money involved gets a pass but the rapper doesn’t. If your kid isn’t listening to you its because you’re a shitty parent, not because Jay-z told him not to.

  • http://www.facebook.com/emezu Anthony Emezu

    Kudos denise. Probably the most logical response I’ve seen on this post. Thank you so much for injecting some sanity into this discussion.

  • http://www.facebook.com/emezu Anthony Emezu

    This is a pretty fucking stupid response….seriously…..ok so Jay-z continued to sell drugs even after making millions in order to “keep it real”….right? Oh and Johnny Cash was also a piece of shit through his entire life because he couldnt have just been making music….he was living that life because he “kept it real”…..oh wait….its just black musicians that do that lol. Kudos for your enlightening insight…

  • http://www.facebook.com/emezu Anthony Emezu

    wtf are you talking about? lmao. are you for real? ….because over the years jay-z has gotten more hateful? really? clearly you’re either a white dude with a black profile or simply a PERSON talking out of their ass having never heard a jay-z track in their life…..”younger advertising appeal”…..lmao. You kill me

  • http://www.facebook.com/emezu Anthony Emezu

    Look at johnny cash’s, look at a host of other musicians and what they say. The russian billionaire with ties to organized crime in russia (who put up most of the money in the nets franchise) gets no criticism from you guys but the musician does. Go for the target that you’re most comfortable attacking, right?

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