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New Shoe Company’s Logo is Sperm. Seriously.

A new shoe company like Gravity Defyer might hope that their logo would one day be just as recognizable as the Nike swoosh. So why would they waste their time and money by making a single sperm their trademark? It bears repeating: the logo of Gravity Defyer’s shoes are sperm.

Gravity Defyer CEO Alexander Elnekaveh, however, is defiant:

Our logo is deliberate. Our customers feel like they are getting the beginning of a new life when they try our shoes. We are not embarrassed by it.

Not embarrassed even though it will surely cost you your job or the ruination of your nascent company – whatever comes first?

The shoe could be great; it has a “Versoshock Trampoline” in the heel of the shoe, as described in the Business Insider, that is designed to alleviate pain and fatigue But who would ever know? QVC and Seventh Avenue, a catalog, refused to carry the line, so what’s the strategy besides hoping that there’s enough people to buy it as a goof?

  • Anonymous
  • Anonymous
  • Anonymous
  • Anonymous
  • Goblues9

    It fits their advertising slogan. “They’ll see you comming from a mile away.”

  • benito

    got sth soo much better: “u once were the fastest”

  • http://pulse.yahoo.com/_QCEJ4QDHCTD7FWPLBHNOTWMSHM SteveC

    I would try the shoes if they didn’t have a sperm logo on the side.  Sorry.  What a bunch of idiots. Good luck selling your shoes.

  • blue

    What? The linked story has zero to do with a company genuinely using a literal image of a sperm as a logo. I was interested to see who else might have been as sadly idiotic, and instead found your link leads to the description of an unauthorized spoof ad campaign that resulted in legal action.

  • mad day

    I bought them and love them, I call it a tadpole…

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