Well, kind of. It’s company script, basically, but still an unprecedented gesture. The Brewers would like you to take your mind off of Ryan Braun’s lies and their current position in the NL Central cellar by bribing you with free food.
Braun will lose $3.4 million from his salary due to his PED suspension, so the team figured, let’s give it to the fans in the form of Polish sausages. Sorry if that was a metaphor. Anyway, the Brewers will give $10 food vouchers to all fans at every August home game. The vouchers are good through the remainder of this season, and may also be used toward the purchase of 2013 game tickets (laugh track).
Here are the details: Every ticketed fan coming through the turnstiles in August will receive a voucher good for $10 that can be used for food, beverage, merchandise and tickets sold at nearly every outlet (only excluding Friday’s Front Row, portable merchandise stands, Miller Park Suites, the Johnson Controls Stadium Club and All-Inclusive entertaining areas).
Vouchers may be combined (meaning that fans attending with friends and family members, or those attending multiple games, can combine the vouchers for larger purchases) and used at any remaining 2013 home game. The vouchers can also be used toward the purchase of game tickets this season.
The Brewers estimate this gesture will cost them about $3.6 million.
The team planning more damage control measures in a “series of special fan appreciation initiatives” they’re calling “Fans First.”
This may or may not have been prompted by the Brewers fan who was threatened with ejection from Miller Park earlier this month for wearing a Ryan Brain jersey that she had altered to read “Fraud”. A security guard told her to wear it inside out or get kicked out of the stadium. The team later apologized to the woman and offered her free tickets.
Since a Buffalo chicken sandwich ($8.25.) and a drink at Miller Park will blow the voucher, this won’t have a huge impact on the typical fan. But it’s a sure sign that management is taking the Braun case seriously, and wants to repair the team’s image.
It may also be an attempt to pave the way for Braun’s return next year — because when you think about it, his punishment was really relatively light. The Brewers aren’t going anywhere anyway, and he’ll be back in March.
If Alex Rodriguez gets suspended in the coming days, be sure to look for the Yankees’ “You’ll Get Nothing And Like It” vouchers available for all remaining home games.