1. Mediaite
  2. The Mary Sue
  3. Styleite
  4. The Braiser
  5. SportsGrid
  6. Gossip Cop
ComedyMascotsMLBWeird But True

The Diamondbacks’ New Mascot Is a Lucha Libre Wrestler Because They Have Latino Fans And This Definitely Isn’t Racist Or Anything


The MLB took to Twitter today to introduce the world to the D-backs Luchador, the new racist and stereotypical mascot of the Arizona Diamondbacks.

What thought process went into this decision? What group of important, well-paid public relations executives sat around a conference room table and decided that the best way to appeal to the team’s Latino fan base was with a lucha libre wrestler?

What was the second option behind the Luchador on the list of ideas? A giant walking burrito? A chubby dude in a poncho and sombrero duel-wielding pistols? A matador? A flamenco dancer?

This is the same crack team of marketing geniuses that thought it would be a good idea to shorten the team’s name to “D-Backs” and put that on their jerseys, so this shouldn’t come as too much of a surprise.

For some more entertainment, check out the Luchador’s Twitter account (@DbacksLuchador), on which he tweets (occasionally in Spanish) about the team.



© 2014 SportsGrid, LLC | About Us | Advertise | Newsletter | Jobs | Privacy | User Agreement | Disclaimer | Power Grid FAQ | Contact | Archives | RSS RSS
Dan Abrams, Founder | Power Grid by Sound Strategies | Hosting by Datagram | Sports Statistics Provided By Rotowire