The screen eclipses the size of the one in Cowboys Stadium in Dallas. It took four months to build, up to 57 workers a day, working more than 11,000 man-hours, containing nine million LED lamps, combining 158 panels, and weighing 332.5 tons. It is 200 feet wide and 80 feet tall; the Cowboys’ screen is 160 feet by 72 feet.
The president of the speedway, Marcus Smith, said:
This giant Panasonic HDTV will be a game changer for our fans on race day. It will give them a whole new way to experience a NASCAR event at Charlotte Motor Speedway.
The cost of the screen is unknown, but the one in Dallas cost $40 million. The speedway expects the screen to be such a draw and to improve the fan experience so much that it is promising at least a 20 percent refund if the screen is ever non-operational. The screen will first be put to the test publicly on May 21 at the NASCAR all-star race.
“Nobody knows how to promote a race or sell an event like the guys in Charlotte,” said Dale Earnhardt Jr., who played video games on the screen as part of the unveiling.
I think that’s a coded compliment, which translates to, “Car crashes on this massive HD screen will blow your mind.”