Man of Steel has already made $170 million, and it’s not out yet. It’s all due to product placement, and here’s a good example: Dale Earnhardt Jr.’s paint scheme for the Quicken Loans 400 at Michigan International Speedway this weekend. You may recall last year when Earnhardt rolled into Michigan with a Dark Knight Rises hood for the Quicken Loans 400, and won the race. This year it’s a National Guard/Superman “Man of Steel” team-up.
This isn’t the first time that Earnhardt has teamed with Superman.
In 1999, he drove a special Superman car in the NASCAR Nationwide Series. Last year’s “Dark Knight Rises” paint scheme was chosen by fans from an online selection of four designs.
National Guard? I’m all for that. But anyone who has been reading the news over the past couple of years would have to conclude that Superman is a colossal underachiever.