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Controversy!NASCARVideo

NASCAR Fans Will Be Treated To Ginormous Pro-Marijuana Ad At Brickyard 400


It’s a bit of genius, when you think about it. Fans attending NASCAR’s Brickyard 400 races this weekend will be treated to pro-marijuana video ad on the JumoTron billboard just outside of Indianapolis Motor Speedway.

The ad is a spoof of a beer commercial, touting the wacky weed as a sensible alternative to alcohol. Pot, says the ad’s narrator, is “the new beer”, because there’s “no calories, no hangovers, and no violence” associated with its use.

The ad is produced by the Marijuana Policy Project, a Washington D.C.-based advocacy group.

Over the three-day weekend race, upwards of 600,000 fans may attend the race. The privately-owned track seats 225,000.

“We think it’s critical that the public recognize that marijuana is objectively less harmful than alcohol,” says Mason Tvert, who created the spot and who is a spokesman for the Marijuana Policy Project.

He says he bought the ad space from Grazie Media for a “non-profit” rate of $2,200. The spot, which he says he and two staffers made with stock film footage for about $350 over three days, is scheduled to appear 72 times over the three-day period.

NASCAR and Indianapolis Motor Speedway officials are powerless to to do anything about the ads, since the JumboTron is not on track property. No doubt conservative-leaning motorsports fans may get their noses bent out of shape over the ad (Ronnie Hults excepted), but maybe that’s what MPP is hoping for. Any publicity is good publicity, after all.

NASCAR is notoriously touchy when it comes to the noxious weed: they pulled the plug on Cannabis Planet TV’s car sponsorship deal in 2010 when they saw the marijuana leaf logo they were planning to use.

It’s a bit of delicious irony that the ad should be displayed at a NASCAR race — being that it will be the first time that a marijuana ad will be displayed near any major sporting event.

And not only is the ad pro-pot, it’s also anti-beer … and at a NASCAR event, that could cause riots.


  • Chuck Farley

    There is NOTHING “noxious” about cannabis. It has killed no one in the thousands of years it has been used by man. Now alcohol… hundreds of thousands killed per year. But that’s OK, Uncle Sam gets his cut so… drink up??? Not I, says I. Legalize it, don’t criticize it.

  • Lou_Ganis

    As if NASCAR rednecks aren’t pot-heads, too.

  • MandaPanda

    Right on Chuck, full heartedly agree with you. I also think it’s bull shit it’s only going to be play 72 times, over a 3 day period. That’s only once an hour. I might have to stand there and watch the JumboTron in Speedway for almost an hot to see it!! Bc I WILL see and support and cheer and make everyone on the street look at the video!! Haha!

  • dan Emanuel

    I figured you must be Stoned to sit in 100 degree heat and watch cars go around a track over…and over…and over….Most Rednecks I know mix a little Green tobaccy with the Bud Light anyway.

  • Anonymous

    Rednecks love weed!

  • iamjohnnymcn

    Bullshit, marijuana is way worse than cigarette and alcohol combined

  • Tim

    Please inform yourself before making a fool of yourself IRL or on the Internet.

  • Anonymous

    If you don’t love weed you have a problem…lol

  • zaz_cag

    400? You’re 20 short.

  • Anonymous

    I love hemp. I pound a glass of hemp milk every morning.

    Free the weed!

  • jisasjkjkasd

    Someone needs to get their facts straight. Educate yourself, please.

  • Eric Goldschein

    Ew, really? Is it good?

  • Anonymous

    On par with soymilk and almond milk. Better for you than real milk.

  • Charlie

    No it isn’t, but if you are worried about carcinogens, you can always cook it.

  • Anonymous

    “No doubt conservative-leaning motorsports fans may get their noses bent out of shape over the ad”

    that’s ok, they’ll just get drunk and beat their wives till they get over it.

  • Anonymous

    so that’s a “no”?

  • Anonymous

    im pretty sure at least half those in attendance will be doing the same with you.

  • Anonymous

    That’s a Yes. Otherwise I wouldn’t drink it every day. I only consume health foods if they taste good.

  • Anonymous

    I noticed that you started your statement with “bullsh*t”. How appropriate.

    Alcohol deaths per year: 20,000
    Tobacco Deaths per Year: 430,000
    Marijuana Deaths Per Year: 0

    ” but they suggest that the association of these cancers with marijuana, even long-term or heavy use, is not strong and may be below practically detectable limits. ”
    Source: “Marijuana Use and the Risk of Lung and Upper Aerodigestive Tract Cancers: Results of a Population-Based Case-Control Study” Mia Hashibe et al. (2006)

  • Ncrdbl1

    Wow let the kooks spin begin. Major difference between beer and pot. You can drink sociably without falling under the influence of pot. I can go out with friends and have a beer or even two with my meal and not legally be under the influence or impaired in any way. . The main goal of pot use is to get as smashed as possible. Also pot is not safe as many claim. It is documented to cause night blindness. And it does have effect on your weight. As it creates a massive appetite increase. Causing the person to eat as much as they can. Pot smoke effects the tissues of the lungs in a similar way as any other kind of smoke inhalation. Pot smoke contains 70 percent more carcinogenic hydrocarbons, than tobacco smoke. It also elevates the heart rate and keeps it elevated for as much as 3 hours.

  • Ncrdbl1

    Pot smoke contains 70 percent more carcinogenic hydrocarbons than tobacco smoke and this has been documented,

  • Ncrdbl1

    Very very questionable research study and the research protocol was very sloppy.

  • Chris

    Who do you work for? DEA? Office of National Drug Control Policy? Your claims about marijuana are misleading at best and outright lies at worst. “The main goal of pot use is to get as smashed as possible.” That is a ridiculous claim based on personal bias. You could say the same thing about beer or hard liquor, but the reality is that there is room for responsible use of marijuana or beer. Pot has never killed a single human being, whereas alcohol is responsible for the deaths of over 25,000 annually. If the Declaration of Independence is worth the HEMP paper that it was written on, we should have the freedom as Americans to choose whether or not we want to use marijuana, just as we can choose to drink alcohol or smoke tobacco. Tell whatever g-man agency that you work for to leave us alone and let us be free to choose for ourselves!

  • Chris

    POTATOES are more toxic than marijuana. If you consumed 30 lbs. of potatoes, you would die. If it were possible to consume 30 lbs of weed without falling asleep, it would still not kill you. If you pay attention to the newest research on weed, you would know that cannabis has been effectively used as medicine to treat a myriad of ailments, including cancer, glaucoma, multiple sclerosis, migraines, etc. About Mr. DEA agent’s claim (Ncrdbl1) that marijuana is carincogenic… there has never been a single study linking weed to lung cancer or any other cancer…. in fact, the science available to us shows that THC may be helpful at shrinking cancer tumors. Let’s have an honest debate on this issue and not use half-truths and outright lies to justify the billions of dollars spent by our government annually to prosecute marijuana offenders. Let’s face it, legalizing weed is a threat to the prison industry, the pharmaceutical industry, the paper industry, etc. The PTB have a lot to lose if we do the sensible thing and legalize it.

  • Anonymous

    You = drug war liar.

    Conclusion: We did not observe a positive association of MJ use- even heavy long-term use – with lung cancer, controlling for tobacco smoking and other potential confounders.

    Marijuana Use and Lung Cancer: Results of a Case-Control Study

    D.P. Tashkin, M.D., Z.-F. Zhang, M.D., Ph, S. Greenland, Dr.P.H., W. Cozen, D.O., T.M. Mack, M.D., H. Morgenstern, Ph.D., Los Angeles, CA, Ann Arbor, MI

  • Anonymous

    Peanuts contain aflatoxin, a carcinogen, but they don’t cause cancer.

    In a recent presentation given at the annual meeting of the American Association of Cancer Research, investigators from the university of California, Los Angeles provided the latest data reaffirming that cannabis consumption is not associated with an elevated risk of lung cancer. Below is a summary of the findings from The Oncology Report:

    The study included data from six case-control studies conducted from 1999 to 2012 in the United States, Canada, the United Kingdom, and New Zealand, with a subject pool of 2,159 lung cancer cases and 2,985 controls. All of the studies were part of the International Lung Cancer Consortium (ILCCO), an international group of lung cancer researchers with the aim of sharing comparable data from ongoing and recently completed lung cancer studies from different geographical areas and ethnicities.

    Dr. Zhang of the University of California, Los Angeles, performed two analyses. One compared all lung cancer cases and all controls, regardless of concurrent or past tobacco use. Then, to reduce confounding by tobacco, she restricted the analysis to those who had never smoked tobacco.

    … When compared with cannabis smokers who also used tobacco, habitual pot smokers had no significant increase in cancer risk. In an analysis of marijuana smokers that excluded tobacco smokers, there were no significant differences in any of the comparisons, including habitual vs. nonhabitual use; number of joints smoked per day; duration of up to 20 years or duration of more than 20 years.

  • Anonymous

    So you are going to promote the hypocritical drunk’s argument against cannabis? Where are all of the non-alcoholic liquor stores for people that buy booze ‘for the taste’? The main goal of drinking is to get a buzz. Booze kills 20,000 Americans per year; marijuana kills zero.

    ” The main goal of pot use is to get as smashed as possible.”

    In what peer-reviewed journal did you read this? You were criticizingMia Hashibe et al. for being ‘sloppy’ and now you are making up claims out of thin air. You are a drunken joker.

    Cite your reference for “night blindness”.

    “And it does have effect on your weight.”

    Marijuana Slims? Why Pot Smokers Are Less Obese

    http://healthland.time.com/2011/09/08/marijuana-slims-pot-smoking-linked-to-lower-body-weight/

    ” It also elevates the heart rate” So does exercise and coffee. THC is good for the heart

    An ultra-low dose of tetrahydrocannabinol provides cardioprotection.http://www.ncbi.nlm.nih.gov/pubmed/23537701

  • Anonymous

    The DEA and ONDCP are still claiming that the crop that our founding fathers grew (hemp) is a schedule I drug, worse than crack or meth. Anyone like Ncrdbl1 that buys their hype is a complete moron, or as you say; a paid NARC.

  • Anonymous

    Cannabidiol —CBD— is a compound in Cannabis that has medical effects but does not make people feel “stoned” and actually counters some of the effects of THC. After decades in which only high-THC Cannabis was available, CBD-rich strains are now being grown by and for medical users.

    The reduced psychoactivity of CBD-rich Cannabis may make it an appealing treatment option for patients seeking anti-inflammatory, anti-pain, anti-anxiety and/or anti-spasm effects without disconcerting euphoria or lethargy.

    Scientific and clinical studies indicate that CBD could be effective in easing symptoms of a wide range of difficult-to-control conditions, including: rheumatoid arthritis, diabetes, alcoholism, PTSD, epilepsy, antibiotic-resistant infections and neurological disorders. CBD has demonstrated neuroprotective effects, and its anti-cancer potential is currently being explored at several academic research centers in the U.S. and other countries.

    http://projectcbd.org/

  • Anonymous

    Right you are.

    Marijuana Cuts Lung Cancer Tumor Growth In Half, Study Shows

    Apr. 17, 2007 — The active ingredient in marijuana cuts tumor growth in common lung cancer in half and significantly reduces the ability of the cancer to spread, say researchers at Harvard University who tested the chemical in both lab and mouse studies.

    http://www.sciencedaily.com/releases/2007/04/070417193338.htm

  • Heywood Jablowme

    I bet that at least once at some point in history someone was crushed by a bale of it and died as a result.

  • Neal Feldman

    Are you retarded?

    Drinking ANY alcohol will impair. Whether it reaches a level of impairment to be a significant risk to yourself or others is another question.

    Same with cannabis, however the effects are much less severe than from alcohol.

    I can smoke a joint and ‘legally be under the influence or impaired in any way.’

    I am still a bit confused how you think drinking beers would put you’under the influence of pot’. How does that even work?

    Where do you get that ‘The main goal of pot use is to get as smashed as possible’? Some do that, and all that happens is they doze off for a little while. Those who do such with alcohol risk their own death, cause massive harm to their internal organs, become belligerent, aggressive and violent, etc.

    In what way is cannabis not safe again? Night blindness? Alcohol has been known to cause BLINDNESS blindness. ‘Massive appetite increase’? Clearly you have never used cannabis. Your claims are entirely ridiculous.

    Actually cannabis smoke DOES NOT ‘effects[sic] the tissues of the lungs in a similar way as any other kind of smoke inhalation’. If you think you have any credible science to back up this Reefer Madness nonsense of yours, let’s see it. I wont hold my breath waiting, though. (And do try to learn the difference between ‘effects’ and ‘affects’. Your illiteracy does not help your argument).

    If cannabis ‘smoke contains 70 percent more carcinogenic hydrocarbons, than tobacco smoke’, please explain how cannabis has never caused its user to develop cancer. Cancer is a deadly disease. If cannabis actually caused cancer there would be credible documentation of many deaths caused by cannabis use. The fact is, however, that not a single such credibly documented case of cannabis use killing its user has ever been found anywhere in the world in all of recorded human history.

    Even eaten in food cannabis does not have significant effects lasting 3 hours. And do you think nicotine has no effect on heart rate of its user? Seriously?

    You clearly have no clue what you are talking about.

  • Neal Feldman

    Really? How so? Please be specific.

  • Neal Feldman

    If cannabis ‘smoke contains 70 percent more carcinogenic hydrocarbons, than tobacco smoke’, please explain how cannabis has never caused its user to develop cancer. Cancer is a deadly disease. If cannabis actually caused cancer there would be credible documentation of many deaths caused by cannabis use. The fact is, however, that not a single such credibly documented case of cannabis use killing its user has ever been found anywhere in the world in all of recorded human history.

  • Neal Feldman

    Better than drinking alcohol under such conditions as it dehydrates, it does not hydrate.

  • Anonymous

    Dr Tashkin wrote: “We hypothesized that there would be a positive association between marijuana use and lung cancer, and that the association would be more positive with heavier use,” he said. “What we found instead was no association at all, and even a suggestion of some protective effect.”
    http://www.washingtonpost.com/wp-dyn/content/article/2006/05/25/AR2006052501729.html

  • Anonymous

    What you did there is called denial.

  • Anonymous

    Just some facts!

    Lie #1 Gateway Drug.
    FACT Marijuana is NOT a Gateway Drug. Here’s a 12 Yr Univ Study that says so;.
    http://ajp.psychiatryonline.org/article.aspx?articleid=97496
    Media overview; http://www.pitt.edu/~ugr/Hrych2.pdf

    Lie #2 Marijuana is very addictive and dangerous.
    FACT Marijuana is less addictive and less harmful than Caffeine, let alone Alcohol and Tobacco; (3 Scientific Studies)
    BTW, Dr Henningfield is a former NIDA Staffer;.
    Addictiveness of Marijuana – ProCon.org.
    http://www.procon.org/view.background-resource.php?resourceID=1492

    Lie #’s 3 & 4, Marijuana has no Medicinal Use and is Dangerous.

    FACT In 1988, DEA Administrative Judge Francis Young wrote in his ruling
    “Marijuana, in its natural form, is one of
    the safest therapeutically active substances known to man. By any
    measure of rational analysis marijuana can be safely used within a
    supervised routine of medical care.”
    http://www.ccguide.org/young88.php

    FACT For good measure, the CDC reported Med Marijuana doesn’t increase teen use.
    http://www.cbsnews.com/8301-504763_162-57456999-10391704/medical-marijua...
    wont-boost-teen-pot-use-study-finds/”

    http://abcnews.go.com/blogs/health/2011/10/16/california-medical-association-wants-marijuana-legalized/

    http://www.wakingtimes.com/2013/01/11/top-10-cannabis-studies-the-government-wished-it-had-never-funded/

    “Narcotics police are an enormous, corrupt international bureaucracy … and now fund a coterie of researchers who provide them with ‘scientific support’ … fanatics who distort the legitimate research of others. … The anti-marijuana campaign is a cancerous tissue of lies, undermining law enforcement, aggravating the drug problem, depriving the sick of needed help, and suckering well-intentioned conservatives and countless frightened parents.”
    – William F. Buckley,
    Commentary in The National Review, April 29, 1983, p. 495

    Dr Tashkin wrote: “We hypothesized that there would be a positive association between marijuana use and lung cancer, and that the association would be more positive with heavier use,” he said. “What we found instead was no association at all, and even a suggestion of some protective effect.”
    http://www.washingtonpost.com/wp-dyn/content/article/2006/05/25/AR2006052501729.html

  • Anonymous

    Get a clue, you’re overdue. All your prohibitionist rhetoric has been disproved by science. Never has anyone Overdose by ingesting mariujana. Again, Dr Tashkin wrote: “We hypothesized that there would be a positive association between marijuana use and lung cancer, and that the association would be more positive with heavier use,” he said. “What we found instead was no association at all, and even a suggestion of some protective effect.”
    http://www.washingtonpost.com/wp-dyn/content/article/2006/05/25/AR2006052501729.html Did you know marijuana smokers are less prone to obesity than the general population. Did you ever hear of a “Beer Gut”?

  • twolve9

    Cigarettes kill more people a year than alcohol aids car accidents illegal drugs murders and suicides combined alcohol can poison and kill you cannabis cannot you never hear about a stoned driver killing people or a girl smoking to much weed and getting taken advantage of for good reason, because it doesnt happen. No one says I shouldnt have cheated on my spouse or punched my best friend in the face I was too high. Lets not forget marijuana is a flower not infused with rat poison or other harmful additives. It has medicinal values unlike alcohol (depressant) or tobacco (made to get you addicted and kill you) only benefit of tobacco is it makes a few people super wealthy.

  • twolve9

    Kook spin? Educate yourself. Your claiming the benefit of alcohol is you can have 2 beers with your meal and drive. Congrats. Clearly marijuana smokers are not getting as smashed as you believe, considering the death toll is still at 0. The point on night blindness is cute as well. Alcohol is proven to kill behind the wheel of a car. Have you heard of MASD (mothers against stoned drivers?) Me either. When someone tries to claim marijuana made them obese you might have a fraction of an argument, until than get after fast food chains which are one of many things hurting our country, unlike cannabis.

  • april

    Nascar has too many Alcohol Sponsors. Alcohol Advertising is offensive. Alcohol creates violence. Very Happy to see this Ad :) Cannabis/Marijuana Relaxes and Calms. Cannabis is and was used as medicine since the 1890′s. Hemp can save the environment. ~Peace~ End Prohibition.

  • progressive nascar fan

    As a NASCAR fan and avid cannabis enthusiast I am very happy to see this

  • Chris

    As a liquor store manager who makes a living from selling booze but loves his ganja… I couldn’t agree more!!! There is nothing wrong with responsible alcohol consumption, but let’s face it: America has an unhealthy binge-drinking culture associated with sports, whether it be NASCAR, NFL, MLB, etc. Alcohol ads are everywhere at sporting, and I’m not so sure it’s a healthy thing (even though it’s in my business’s interest to sell as much alcohol as possible).

    Kind of refreshing to see how much our culture’s attitude toward pot has matured in recent years. If these ads can open even one closed mind, they will have been worth every penny. The best way to fight marijuana prohibition is through the hearts and minds of the American public. Our elected officials have shown that they have no interest in changing the status quo.

  • Anonymous

    tard

  • Anonymous

    hahahahahahaha

  • Chuck Farley

    http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1277837/

    Let me highlight a couple of sections for your clarity:

    “Those who deny the validity of “medical marijuana,” cite that marijuana smoke contains four fold more tars than does tobacco smoke. Nevertheless, smoking is often the preferred route of intake by medical cannabis users because rapid action allows self-titration. Are the biological consequences of smoking cannabis and tobacco similar?”

    “Recent work by Roth et al. demonstrates that THC treatment of murine hepatoma cells caused a dose dependent increase in CYP1A1 gene transcription, while at the same time directly inhibiting the enzymatic activity of the gene product. Thus, despite potentially higher levels of polycyclic aromatic hydrocarbons found in cannabis smoke compared to tobacco smoke (dependent on what part of the plant is smoked), the THC present in cannabis smoke should exert a protective effect against pro-carcinogens that require activation. In contrast, nicotine activates some CYP1A1 activities, thus potentially increasing the carcinogenic effects of tobacco smoke”

    THC has a “protective effect”. It’s “directly inhibiting” the carcinogenic enzymatic activity.
    Try again?


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