Most of Twitter is just fits of blathering, but there are a few elite scribes. And that exclusive club has welcomed a new member who promises to change the game.
As noted yesterday, legendary NBA coach Phil Jackson joined Twitter, securing the handle @philjackson11, a foreshadowing of the amazingness that was about to come. Before he even tweeted anything, the man had amassed over 40,000 followers – no small feat. In contrast, I made it to 40 before I deleted my account out of sadness. But that’s neither here nor there… where were we? Right, here’s what we have: 1 Twitter account, 0 tweets, and over 40K followers. And then – the first tweet! And it was so much better than anyone could have ever imagined:
11 champ;ipnsikp[ ringhs
— Phil Jackson (@PhilJackson11) March 27, 2013
Look, this is breathtaking. Art, even.
Maybe we should have seen this coming: his Twitter handle not so quietly references his 11 rings, his avatar picture is of his 11 rings, and the page links out to his book, Eleven Rings. But honestly, anyone who wins 11 championship rings and gains thousands of Twitter followers with no tweets can write whatever the hell they want as far as I’m concerned. Alas, the internet is the internet, and this was a bit of an embarrassment.
Until now. Phil has spoken, friends. 21 hours after the original tweet, Jackson tweeted out this video:
The ultimate web redemption. (Oof, sorry.)
I leave you with this: in his publisher’s description of Jackson’s Eleven Rings, we learn that his “is the story of a preacher’s kid from North Dakota who grew up to be one of the most innovative leaders of our time. In his quest to reinvent himself, Jackson explored everything from humanistic psychology and Native American philosophy to Zen meditation.” And now, Twitter.
To infinity and beyond, Phil.