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Media MonsterNCAA Basketball

Colin Cowherd: Jimmer Fredette Exposed As “90% Media Creation, 10% Basketball”


Count ESPN’s Colin Cowherd among the members of the media who are not impressed with BYU’s Jimmer Fredette. Today on his radio show, Cowherd said that the media’s adoration for Jimmer had less to do with his basketball skill, and more to do with their desire for a packageable angle.

“We’re looking for stories. Not that the media is always lazy, but we’re looking for stories,” said Cowherd. “If his name was Jim Fredette. James Fredette. But it’s Jimmer. It’s got a TiVo quality. It’s the 50′s, baby, and we just fell for it. That guy, trust me, is coming to an NBA bench near you.”

Although Cowherd is sometimes criticized for being contrarian, and these comments will almost certainly rile up a segment of the country that has bought into Jimmer-mania, he’s not the only member of the media who feels like Fredette got a little more attention than he deserved. On Wednesday, Kevin Blackistone voiced his displeasure over Fredette’s Sports Illustrated cover.

Back to Cowherd. He thinks that the perception of Jimmer has affected fans and writers’ view of his play.

“If Allen Iverson gave you that night, you’d call him a ballhog. Jimmer gives you that night? You somehow find a way to call it magical.”

Here’s the clip, courtesy of ESPN Radio.


  • Anonymous

    One game and he’s not clutch?

  • Kemba

    This “Cowheard” is a dick.

  • Kemba

    This piece of “Cow” sh*t was waiting in the shadows until BYU and Jimmer lost to jump out with all this trash talk. Take a look at Fredette’s career stats and the highlights of his abilities, then get on the court and play the kid so he can kick the hell out of you like he did all the quality players he’s played against. When he gets POY and drafted into the NBA no one will be listening to your opinions – hater!

  • Uyusloquito

    ‘Cowherd’, what a fitting name for a monday-morning quarterback who sits behind a microphone. Idiots spitting out bold, poorly based statements so they get notoriety is a product of the media, not Jimmer’s popularity.

  • Stunned

    28 point average for the season, and 33. something for the NCAA Tournament. Really? 52 against NM. and games of 49,47, and more. Super range, and a great ability to drive. Unreal! I don’t what to say. Its media thugs like this who say stupid things to get attention.

  • Stunned

    28 point average for the season, and 33. something for the NCAA Tournament. Really? 52 against NM. and games of 49,47, and more. Super range, and a great ability to drive. Unreal! I don’t what to say. Its media thugs like this who say stupid things to get attention.

  • Utahbelle

    What, watch one game and come to this conclusion? Are you crazy or just blind? For most NCAA players, they NEVER have a 32 point game! Jimmer realized he wasn’t getting it done from the outside so he adjusted…..There isn’t a coach in the nation that wouldn’t want a Jimmer Fredette on their team. You’re just jealous that you can’t play that good……

  • Anonymous

    Oh boy…Cowherd is treading on some harsh truth here- and of course there are those who don’t like it…kind of like Michael Moore…

  • goesto11

    He said “It’s got a Tebow quality…” He didn’t say “TiVo” quality. He’s talking about how Jimmer’s name is media-friendly, like Tebow’s was/is.

  • Ditty7

    Interesting… This Colin clown is the real problem with sports media! Just another shock-jockey wanna be that tries to get some attention by disagreeing with real sports analyst. And as far as jimmer and Kemba are concerned …. Jimmer single handedly took a crap team to the sweet 16. Kemba took an underperforming loaded with great players one step further. Keep making ridiculous comments colin and every one will see what a hack you are!

  • Utefan

    His name IS James Fredette, haha.

  • XHunter14X

    Shut up, you all know that’s true

  • Nhafen14

    The only reason he seems so good is because the rest of the time sucks so badly! He’s gonna choke in the NBA

  • Anonymous

    vipshopper.us

  • http://www.facebook.com/people/Chris-Goodell/100000975723331 Chris Goodell

    Fredette isn’t the one who asked for all the media attention. He would probably rather have a lot less hype. I can’t imagine the pressure he had on him as he tried to carry the team.

  • zark56

    A true media sensation . He shouldn’t be mentioned in the same breathe as Kemba Walker, a real star.

  • IndianaHoops

    So when Jimmer goes 16 for 26 and scores 43 points and beats the # 4 ranked team he is all hype? Cowherd is a hater

  • Anonymous
  • JoJo78

    Herd, is this what you have been reduced to? Making outrageous statements just to make some noise for a bump in your ratings. Jimmer is not Kobe but he is a pretty damn good college ball player who had one average night and thy lost in overtime to a final four team.

  • abqcougar

    the only relevance in question here, is that of the bashers cowherd and reilly, not jimmer’s, check that.

  • Ron

    herd is right about the jimmer . the 900 sports writers don’t what they are talking about…..are you kidding me? colon is looking for love in all the wrong places……..what a joke


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