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Aaron Rodgers’ Latest State Farm Ad Again Raises The Question: None Of These People Know Who Aaron Rodgers Is?


You know all about Aaron Rodgers’ State Farm commercials. You’ve probably seen them all 100 times. You were probably a little bit relieved when football season ended just because they wouldn’t be on as much. And throughout every viewing of each one, you wondered: how do these people apparently have no idea who Aaron Rodgers is? In the first one, you could think: well, maybe he was in a State Farm office that was nowhere near Green Bay, for some reason. But the cheesehead guy outside the window at the end puts a big hole in that idea. You’re telling me that any couple in Green Bay wouldn’t know that Aaron Rodgers is the Packers’ quarterback? No way.

And then came the second one, with B.J. Raji – OK, now these people know who B.J. Raji is but not Rodgers? Granted, if this is all taking place in Green Bay, they would know who B.J. Raji is, but come on. Same with the third one with Clay Matthews. “He plays football – professionally.” Yeah, like the NFL MVP WHO IS STANDING RIGHT IN FRONT OF YOU.

And Rodgers’ latest ad, which was released a couple days ago? More of the same. Now, he’s speaking at a school. Forget the he’s speaking to one classroom, rather than at a packed assembly that would be the very least expected of a speaking engagement featuring this big a celebrity. Instead, focus on this: are the kids in awe that the MVP OF THE NFL (and we’re still around Green Bay, based on the foam cheese that looks to be sitting above the chalkboard) is standing right in front of them? Take a guess:

Maybe these ads all take place in an alternate universe where instead of everyone in Green Bay being obsessed with the Packers, no one in town is except for one guy who either hangs out outside of the local State Farm office every day, or by some work of the cosmos happens to be outside every time Rodgers is in there. Maybe the ads are actually a metaphor for Rodgers’ deepest insecurities: no one around him appreciates what he does, and there’s always a barrier between him and his one fan. Either way, they’re nothing like Green Bay as we all know it. We’ve got an idea for the name of your next Rodgers-themed ad, State Farm: State of DENIAL.

[h/t Darren Rovell]



  • brandon

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