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NFLVideo

Are The Broncos Using ‘Papa John’s’ As An Audible Call, And Is It Not The Most Hilarious Bit Of In-Game Advertising Ever?


manning papa johnsIf you’ve watched an NFL game over the last year, you know that Peyton Manning is all about Papa John’s pizza. Manning not only appears in a bunch of totally obnoxious commercials with Mr. John — he also owns 21 franchise locations in the Denver area. Needless to say, the record-setting quarterback has a stake in the success of the pizza chain.

So what are we to make of this video (via BI Sports) from yesterday’s Broncos-Eagles game, where it appears that “Papa John’s” has become an audible call for the Denver offense? The on-field mics picked up Manning’s chatter with the line, and included at least half a dozen mentions of the Papa John’s name. (Update: Another theory is that this was the Eagles defense calling an audible — either way, it’s weird):

It sounds like a comedy sketch. There’s definitely a commercial idea in there somewhere, where Papa John’s is like “Marklar” in South Park. The only words anybody knows are “Papa John’s.” Papa John’s. Papa John’s.

Maybe the call originally started as a joke, and is now a legitimate way for the Broncos to make a change at the line. Meanwhile, Domino’s executives must be furious.

Hopefully the NFL tells the Broncos to tone it down with the subliminal/totally blatant advertising for Manning’s pizza venture. Papa John’s is already one of the league’s biggest advertisers (see also: the really stupid “Put a topping on it!” series with Rich Eisen), and they don’t need any more free promos, no matter how unintentionally weird and hilarious they may be.


  • Anonymous

    Papa John CEO John Shattner lives in a palatial mansion that would make Louis XIV blush, but threatened to cut pay and benefits of his already subsistence-level employees if the ACA isn’t repealed. He claims to use “fresh” ingredients in his pizza but it’s nearly impossible to find out what’s in the ingredients. It might be interesting to see if Manning is also paying his employees as little as possible minus benefits because the millions he makes playing futbol isn’t enough!

  • will

    The defense is taunting him you tard.

  • jim

    Papa John is a marketer, Payton is a pawn. And this commercial is not funny, it sucks. Play it Super Bowl Sunday?


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