NFL

This Exists: Maple Bars Are REALLY Delicious, Apparently

What to make of this one? Police recently issued a “warning” to Seattle Seahawks rookie receiver Golden Tate for unlawfully being in a local bakery, Top Pot, when it was closed. Tate’s reason for trespassing? Top Pot’s famous maple bars, doughnuts with maple frosting. Do they sound excellent? Absolutely. Do they sound as good as Tate, and even his head coach Pete Carroll, kept saying they were after the strange trespassing incident? Um…you decide.

Tate spoke about the situation, and in addition to calling the bars “irresistible”:

Tate said police gave him a warning. “They just kind of said ‘don’t do it again,’ which I won’t.”

He also called the incident a “foolish mistake.”

“But,” he added, “if you ever want maple bars, that’s the place to go.”

Interesting time for a plug. But his coach, Carroll, must have been disappointed over this chain of events, no?

“No, I’m not disappointed at a guy being at a doughnut shop at 3 in the morning when they got maple bars like Top Pot has. However, under the circumstances, I think they were closed or something like that, trying to close, or whatever. That’s definitely wrong. We’ve talked about it, addressed it. He’s remorseful and all that. I do understand the lure of the maple bars.”

Interesting time for multiple plugs. Honestly, it’s getting a little out of control. You’d almost expect Top Pot had a deal to sell its products in Seattle’s home stadium, Qwest Field, or something.

Top Pot recently signed an agreement with the Seahawks’ stadium, Qwest Field, to sell doughnuts and coffee during NFL and Major League Soccer games.

Well, how about that. Carroll wasn’t even done with his glowing praise, tweeting later:

a great maple bar is a great maple bar, right golden?? they don’t come along everyday… a classic @TopPot temptation!

It all seems so well-orchestrated…almost like this is coming from a guy who three weeks ago posted a picture on TwitPic of him eating a Top Pot maple bar.

…Well, then. Top Pot co-founder Mark Klebeck didn’t seem to find it too big a deal himself (and Tate does live in the building where the establishment is located), joking he wished his store were open 24 hours so incidents like Tate’s wouldn’t be an issue. Klebeck also stressed that Tate’s trespass wasn’t a publicity stunt, but…there are so, so many Top Pot plugs that it’s hard not to at least entertain the possibility.

And if this was an elaborate scheme to bring attention to Top Pot (which, for the record, we don’t actually think it was), it’s hard to express the love we would have for Tate, Carroll, and the Seahawks. It would truly be among the greatest guerrilla marketing strategies ever crafted, and…well, considering that just about all we want in the world right now is a Top Pot maple bar, apparently this whole episode functioned as a marketing ploy anyway.

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