In general, we’re fans of ridiculous minor league promotions. Whether it’s an absurdly expensive hot dog, a zombie night, a thinly-veiled shot at a disgraced Congressman, or a human cannonball act, it’s a constant source of entertainment to us to see just how far a team will go for some publicity.
In the case of the Wilkes-Barre/Scranton Penguins, they’ll plumb the depths of intentional ugliness to get people to notice. And it worked. And we’re glad. What you see above is the Christmas-themed jersey for the Pittsburgh Penguins’ minor league affiliates, based on…Christmas sweaters. The team showed off a few of its inspirations here, and they were undeniably effective in achieving what they set out to do.
The problem, of course, is that what they set out to do was really, really ugly – just like Christmas sweaters usually are. But is that even a problem, really? Here is a team bold enough that it will design a uniform it knows is ugly, and proudly display it to the world, not at all hiding from how ridiculous it looks. No, this is an achievement to celebrate, for it is a self-aware achievement in attention-seeking. And the Santa hat on the penguin is the tacky cherry on top of this delicious ugly sundae. In every way, this jersey is hideous. And on this day after Thanksgiving, we’re thankful that the Penguins would have it no other way.