Tweet Matt Rudnitsky 4:25 pm, September 3rd, 2013 USC used to be the cool L.A. school, but then they hired Lane Kiffin. There is room for UCLA football to become cool. Cool uniforms, like these “LA Midnight” ones, to be worn against Washington on Nov. 15, are a good start. js slider Advertisement What do you think? [CBS Sports] Tweet More from SportsGrid No related stories.