Super Bowl Ad Power Rankings: Melissa McCarthy Is The Eco-Warrior We Need Right Now

Super Bowl Ad Power Rankings: Melissa McCarthy Is The Eco-Warrior We Need Right Now
  • Rick Chandler

There’s something in the air, and it smells like … capitalism. We’re only four days from the Super Bowl: aren’t you excited? Our power rankings have bloomed from a top 10 to a top 20, with several new entries to thrill your senses. Check back here every day for more commercials!

1. Mercedes-Benz: “Easy Driver”

With films such as Fargo, Raising Arizona and The Big Lebowski, the Coen Brothers are nearly as iconic as Peter Fonda and the 1969 classic Easy Rider. Now the three come together for a Super Bowl commercial. The Coens wrote and directed this one, for Mercedes-Benz, their first since making a Super Bowl ad for H&R Block in 2002.

2. Turbo Tax: “Humpty Fall”

TurboTax is back for the fourth consecutive year with a 45-second spot, starring Humpty Dumpty.

3. Budweiser: “Born The Hard Way”

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The political ad that isn’t, Anheuser-Busch’s ode to German immigrant founder Adolphus Busch, is actually a one-minute biopic. It cost upwards of $15 million including production costs, and A-B is gambling that it will give faltering Budweiser a shot in the arm.

4. Kia: “Hero’s Journey”

The full ad was just released today, showing Melissa McCarthy working hard to save the planet. She is not the eco-warrior we deserve right now, but she’s the one we need. Especially with Trump in charge.

5. Skittles: “Romance”

America’s most popular non-chocolate candy checks in with their new ad, and it’s an upgrade from last year’s bizarre Steven Tyler nightmare-inducing effort. “Katy! …”

6. Mr. Clean: “Cleaner Of Your Dreams”

Believe it or not, Mr. Clean is coming up on his 60th anniversary next year. Making his debut in 1958, the Procter & Gamble cleaning product was invented by the owner of a shipping line who needed a non-toxic cleaning product that wouldn’t make his workers sick.

When it was later released to the general public, Mr. Clean immediately became the top-selling household cleaner on the market. Its mascot, the smiling genie-in-a-cleaning-bottle, has changed little in 59 years — in appearance, anyway. This year Procter & Gamble has introduced a new, sexy Mr. Clean, a detergent gigolo who just may seduce your wife if you’re not vigilant. In its Super Bowl debut, Procter & Gamble gives us the new Mr. Clean. I feel a little dirty.

7. Go Daddy: “The Internet Wants You”

How many recent memes did you count in this commercial? I got 20 … among them the Rick Roll sound track. That’s the point of this spot, where the internet approves of what you’re doing (sneezing panda).

8. Wix: “Chef Felix”

Jason Statham and Gal Gadot would be better off making this a movie franchise.

9. Buick: “Not So Pee Wee Football”

What can Miranda Kerr and Cam Newton do today to get you into this car?

10. Squarespace: “Being John Malcovich.com”

The actor can’t believe that someone else has the domain name he wants. Drama ensues in a Burn After Reading kind of way.

11. Ford: “Go Further”

The kid hanging by his shoe by the top of a chain-link fence is worth the price of admission here, at least for me, because I witnessed something like that in real life and it was hilarious.

12. Yellow Tail: “Kangaroo”

Wait, doesn’t Anheuser-Busch have exclusive rights to alcohol advertising at the Super Bowl? Well, yes. But Yellow Tail got around that by producing this regional ad, which will be seen in 80 percent of the country.

13. Sprint: “Car”

Any commercial where a kid looks at his dad and asks “Isn’t that illegal?” will always rate highly here. Sprint continues it’s all-out war on Verizon, because it knows Verizon won’t fight back.

14. Wendy’s: “Cold Storage”

Wendy’s is a little sensitive about the notion that their beef comes from frozen patties. Remember this?:

So now they’re advertising in the Super Bowl for the first time in 40 years, where the world will finally realize that their beef is NOT FROZEN, DAMMIT!

15. Avocados From Mexico: “Secret Society”

Jon Lovitz is the best part of this, but he’s only on screen for a moment. In other news, avocados are delicious and don’t really need any hype.

16. Febreze: “Bathroom Break”

We get the premise, but how many of your Super Bowl party guests are really going No. 2? If you’re using that much Febreze, I’d look into what you’re serving.

17. Tide: “Gronk’s Cleaners Discount”

Tide is implying that there will be a Part II to this commercial when it appears on Sunday. I sure hope so. It will be nice to see Gronk during the game, and Jeffrey Tambor is always awesome. But the spot itself is rather mediocre.

18. LIFEWTR: “Inspiration Drops”

19. Pepsi & Tostitos: “Super Bowl Party Planner”

Von Miller is here to save your Super Bowl party.

20. Intel: “Brady Everyday”

Intel replay can make anything epic, says this ad. I challenge the call.

21. Busch: “BUSCHHHHH”

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Thanks to AdWeek, USA Today, Super Bowl Commercials, YouTube, Forbes.