There was a bona fide Sports Media Thing recently involving ESPN’s Darren Rovell and the opinions people have about him. Those opinions, more often than not, are negative… and a column Rovell recently wrote for ESPN almost seems calculate to intensify those negative feelings further. And this all actually made us sort of happy. After te jump, we explain why.

Before CNBC sports business reporter/famously prolific tweeter Darren Rovell became – for better and worse – among the best-known sports media personalities, he cut his chops at ESPN. And now, he’s going back. After the jump: why people cared.

A while back, during the NBA lockout, we gave you the syndicated story of the owner of a New York escort service, who told CNBC’s Darren Rovell he was losing thousands of dollars on the basketball stoppage. The joke, though, was on Rovell… and us.

While Super Bowl Sunday serves a purpose — to crown a world champion in the NFL, of course — the week leading up to the big game has its own special design for those who are in the host city acting as members of the media. It’s a chance for those working folk to let their hair down and, naturally, get into a little trouble.

Twitter guy and CNBC sports business reporter Darren Rovell is getting a new show on Versus called “CNBC SportsBiz: Game On.” The new show has a sideline reporter named Erin Sharoni, whom Mr. Rovell would like to set you up on a date with follow on Twitter, because she’s smart, loves sports, and she’s nice to look at.

Among the multilayered fallout of Michael Vick’s dog fighting scandal: loss of lucrative endorsement deals. Now, though, he’s taken a big step to put those pieces back together.

Would Michael Jordan’s public image be so squeaky clean if he played in today’s era of Twitpics, voicemail uncoverings, and tipster journalism. No, says Darren Rovell.

While ticket prices and merchandise sales will likely suffer due to only two big-name teams advancing to the Final Four, the impact on ratings remains to be seen.

Now that fans got their wish of CBS relinquishing its tournament monopoly, they’ve rewarded the NCAA and the networks with the highest ratings in over a decade.

Well, then. ESPN Radio Host Colin Cowherd, who specializes in getting people riled up, probably will do just that after he tweeted the following this afternoon.