Analysts confirm: canceled games as a result of the NBA and NFL lockouts could mean long-term damage for the television networks as far as ratings go.

Marketing experts break down “The LeBron Effect” for Forbes. Turns out, The King delivered in every category except for one.

A pregnant Cleveland Cavaliers fan plans to follow through on her Twitter promise to name her second-born child after the MVP of the team that took down LeBron James and the Miami Heat.

You know minor league baseball teams will do anything to get fans to the ballpark – including, apparently, “giving away” things that aren’t even real.

Mark Cuban really wanted to win the NBA Finals. And now that his Mavericks have, he’s getting every last drop out of the moment.

Another day, another NBA rumor that strains the limits of believability – only this one is, at the very least, being treated like it has some legs.

There are many pundits we expected to weigh in on the outcome of the NBA Finals. Stephen Colbert wasn’t one of them. We underestimated him.

There’s little doubt that following the Dallas Mavericks’ NBA Finals triumph last night, the second-happiest fanbase belonged to the Cleveland Cavaliers – including Ohio’s governor.

The Dallas Mavericks won the NBA Championship last night, but don’t tell that to the Miami Herald advertising department. They are still living in a bubble.

The New York Post and New York Daily News weren’t happy with LeBron James last summer for not coming to the Knicks. They’re still taking it out on him now.