Earlier this week, we wrote about the news that Florida Atlantic found a… unique source to pay for naming rights to its stadium: the GEO Group, a for-profit prison company. The name caused a fair bit of controversy – so much so that The Colbert Report took notice.

Alexi Lalas went on the Colbert Report and spoke to Stephen Colbert regarding the recent worldwide soccer match fixing scandal that has football fans like Alexi Lalas really upset. There was mention of Colbert being a “boob” and a GIF-worthy Colbert dive. It was a wondrous segment. Video, after the jump.

We’ve already seen a few interesting things on the whirlwind tour U.S. Olympians are making throughout the nation’s late night talk show couches. A very disinterested Kevin Durant and James Harden and a similarly unimpressed McKayla Maroney among them. But nothing quite tickled our fancy like the appearance the Fierce Five (and their mothers) made on The Colbert Report Wednesday night.

Even though Tim Tebow being really, really Christian isn’t exactly news, the Easter sermon he delivered in Texas wound up being a pretty big deal – such a big deal that both The Daily Show and The Colbert Report saw fit to mention it last night. Colbert’s segment after the jump.

When it came out last week that the New Orleans Saints’ defense had a bounty system in place that, among other things, rewarded players for knocking opponents out of the game, it was big news, but not necessarily surprising news. After all, football’s a violent game. But that didn’t stop Stephen Colbert from expressing indignation as only he can.

Stephen Colbert was gone last week, and that meant he missed the tidal wave of Jeremy Lin publicity that swept up the NBA. Luckily for him, though, it’s still going strong (Lin’s on the cover of Sports Illustrated this week, for crying out loud) – more than strongly enough for Colbert to devote the opening segment of last night’s program to his own Linsanity.

Historian Taylor Branch’s much-talked-about harsh critique of the NCAA is now an e-book, and last night, he went on The Colbert Report to get grilled about it…and, at one point, got asked to grow a pair.

It figures that Stephen Colbert (the Colbert Report pundit character, that is) would be on the side of the NBA owners in the league’s ongoing lockout, and sure enough, he is. He’s so pro-owner, in fact, that not long after talking with Mavericks owner Mark Cuban on his show, Colbert filmed a pro-owner lockout commercial. So confident was Colbert in his owner-backing, in fact, that he arranged for the ad to be shown on Dallas ABC affiliate WFAA. WFAA, though, never aired the ad…and Colbert isn’t happy about it.

Comedy Central’s Stephen Colbert took over control of MLB’s Twitter feed last evening, and despite the trick leading to at least 300,000 new followers of @MLB, some people aren’t finding it so funny.

Stephen Colbert and Major League Baseball made a little bet: if Colbert put together a longer streak in MLB’s Beat The Streak contest than MLB itself, he’d win control of MLB’s Twitter for a day. Colbert won. His day on MLB’s Twitter account is today. All is right with the world.