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Roger Federer Is Getting Paid A Whole Lot Of Money To Endorse Champagne In The Most Perfect Athlete-Product Match Ever

Thought experiment time: imagine a hunting rifle was invented that came with a special attachment. You filled this attachment with light beer, and every time you pulled the trigger on this rifle, it also automatically triggered the attachment to shoot the light beer into your mouth. Now imagine that as a celebrity endorser, this product signed Jared Allen. Well, it still wouldn’t be as good an athlete/product match as Roger Federer/Moët & Chandon:

The savoir faire. We’ve chronicled some perfectly Federer things here before, but this ad might top them all. And apparently Moët & Chandon realized what a natural fit this is and was especially eager to capitalize, because if Darren Rovell is right, they’re paying Federer $30 million over five years. If anything, we’re amazed this deal wasn’t made long ago. And we can’t be the only ones hoping Federer spends the entire sum of the deal on his Wimbledon warmup outfit next year.

  • Anonymous

    This is the celebrity part of Federer’s life. What we rarely see is how Federer uses his reputation and money for philanthropic efforts in Africa and elsewhere.

    In 2006, after a season in which he played nearly 100 matches, Federer, as UNICEF ambassador, spent two days before Christmas visiting children in India who had been orphaned by the tsunami.

    Federer visits Ethiopia

  • http://twitter.com/Linda4tennis Linda

    I preferred the athlete-product match of Rafa Nadal and Armani ;)

  • Anonymous

    Linda: I’m sure you do but Armani is small potatoes (Louis Vuitton alone is bigger than Armani). This is why Federer’s latest sponsorship is such a massive athlete-product match: Moet and Chandon is co-owner of LVMH (Moët Hennessy Louis Vuitton), the French multinational luxury goods conglomerate which has over $30 billion annual revenue, 83,000 staff and 2,400 stores worldwide. LVMH has over 60 subsidiaries and many prestigious brands, including the following:
    - Alcohol: Moët et Chandon (including Dom Perignon), Hennessy, Krug, Glenmorangie, Ardbeg, etc.
    - Fashion and Leather Goods: Louis Vuitton, Donna Karan, Givenchy, Fendi, Marc Jacobs, etc.
    - Perfumes and Cosmetics: Christian Dior, Acqua di Parma, Guerlain, Loewe, etc.
    - Watches and Jewelry: Bulgari, TAG Heuer, Zenith, Hublot, etc.
    - Other retailing: Sephora, DFS Galleria (Duty Free Shops), etc.

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