Bowlmor Lanes is a kind of revolutionary, high-end chain of bowling alleys (video screens, glow-in-the-dark lanes, adult parties) with several locations throughout the U.S., although the original is in New York’s Greenwich Village. In reinventing the traditional bowling alley, they’ve also revamped the way they approach advertising.
This is all fine and good, but look at some of the services they advertise on their web site:
Kids’ Birthday Parties
So, the ad above is supposed to make me comfortable scheduling a Bar Mitzvah there because …
Of course if it were my Bar Mitzvah, I’d be all for it.