According to ABC27 in Kansas City, the usual NFL franchise will sell about 45,000 season tickets per year. However, the Chiefs will sell more than 60,000 for the 2014-15 season. What’s the secret for a team riding an eight game playoff losing streak, including last year’s 45-44 debacle against Indy where they gave up 38-10 second half lead? It’s all in a word.
— Dante' Jones (@Dantej21) July 27, 2014
The holders of Chief’s season tickets are not Season Ticket Holders, but Season Ticket Members. Chiefs Members get a free personalized jersey for each ticket. They get discounts on game-day memorabilia and food. They also are part of a frequent attender program. And in return, members get to watch a team that slogged through a 2-14 season as recently as two years ago.
— Robert White (@fuelinggood) August 23, 2014
Other teams in the NFL are taking note. The Cowboys have a similar program as do the Jets. In fact, the Jets take it a step further. If the fans are loud and cause the other team to fumble, the fans get loyalty points (God know the Jets D won’t do it). Even the MLB’s lowly Padres and the NBA’s Hawks are treating their fans as members, with the latter offering a town hall meeting with GM Danny Ferry (Jeez, what’s second prize? Two town halls with Ferry?)
— South San ISD (@ssaisd) August 14, 2014
So the next time your NFL team asks you if you’re interested in being a season-ticket holder. Say, “No, but I wouldn’t mind being a member of the team. Bitch.”
— Dennis Bryson (@dsnuts30) August 22, 2014
David Young has been a columnist for ESPN and Sports Illustrated, and is now a member of SportsGrid.com. Follow him on Twitter @turkeysflying.com