ESPN.com is arguably the gold standard, aesthetically, for sport websites. It streamlines it’s copy with picture and sound better than the competition, and while some sports sites are plain clunky in appearance, ESPN is able to mesh its multimedia seamlessly.
Having said that, there is room for improvement on the Worldwide Leader’s website, based on one web designer’s interpretation. Powered by 5 Hour Energy and an apparent bout of insomnia, developer Edwin Tofslie mocked up a complete redesign for ESPN.com. And it’s very, very good.
What sticks out in Tofslie’s re-imagining of the site is that it streamlines something that’s already pretty efficient. Part of the credit lies in just de-cluttering the home page. The bare essential links and aspects of the site organized in a more logical way and discarding the clunk vastly improves the aesthetic of the site. The by-product of cleaning up the site is that it organically becomes easier to use and navigate.
As Tofslie credits his makeover on merging the ESPN the Magazine layout with website content, could this be the future of web development: a visually appealing, glossy magazine-type look overlaying hoards and hoards of content? What can be said is that most sites are ugly and something ought to be done about it.