For First Time Ever There’s A Boy In A Barbie Commercial, And The Internet Is Coming Unhinged
Well, Mike Ditka freaked us all out by wearing a Packers sweater in a McDonald's commercial, so turnabout is fair play. A devout conservative who once considered running for the Senate, Ditka is going to vibrate rapidly and explode into space over this (passing Sean Hannity on the way up).
For the first time in the 56-year history of Mattel's Barbie, there's a boy featured in one of its commercials. But not just any boy -- this kid is equal parts unconventional, awesome and photogenic, and the whole presentation has the internet somewhat freaking out. It's Moschino Barbie, and she's "fierce." And no one does not have an opinion about this.
I think it's epic and groundbreaking, with a large side helping of "why not?" But I also have some reservations. Such as, is it necessary to have the girl in the first shot communicate in Kardashian-ese? That's more than annoying. But then I suppose I'm not the target audience.
— Shade (@MANX38) November 16, 2015
— Moschino (@Moschino) November 13, 2015
I have a feeling that the above costs more than my refrigerator.
So how did all of this go over? The limited edition doll, which was produced in partnership with Moschino brand and retailed for $150, sold out in less an hour. Women’s Wear Daily:
Judging by its latest campaigns, Mattel is looking to turn its Barbie doll brand reputation around, aiming to push back against gender stereotypes rather than promote unrealistic body images. Barbie still has a tiny waist and permanently high-heel poised feet, but now she’s also suggesting that it’s perfectly normal for little boys to play with bejeweled, designer toy purses, like the one the boy in the Moschino ad places on his doll’s arm.
Now let's go over top eBay to see how much it would cost to get one of thes ... wow.
To me this all comes off as more of a parody of 1950s Barbie commercials, and in that sense it's a home run. If it wasn't meant that way, well, it still works. Conservatives who don't like it should note the fact that it sold out in less time than it takes Marco Rubio to take a sip from a bottle of water, making it capitalism at its finest. So keep your gender stereotyping and "family values" criticism to yourself -- Mattel is making money here.
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