Ireland Bans Conor McGregor Budweiser Ad Because Of The Children
I have no problem with Conor McGregor being in a beer commercial -- but a Budweiser commercial? How does that happen? In a serious beer-drinking nation like Ireland, that's watered-down blasphemy. McGregor might as well be from Idaho.
Anyway, his home nation has saved him from himself, banning his new Bud commercial throughout the Emerald Isle. But the reason has nothing to do with the quality of the beer he's selling. The country has a thing called the Advertising Standards Authority for Ireland, which has banned the commercial on the grounds that it might corrupt children -- and its about time that someone thought of the children. Business Insider:
The ad, called "Dream Big," shows the mixed martial artist strolling through Dublin, while he narrates an inspirational speech.
The ASAI upheld two complaints that it was irresponsible for the children's role model to be linked to "advertising for an alcohol product alongside the invitation to enter a competition and 'Dream Big.'"
Major Irish TV network RTE had already refused to broadcast the ad in March because it believed it breached ASAI guidelines, according to The Times, where we first spotted the story.
It's actually not a bad spot -- with McGregor doing an inspirational voice-over. Excerpt:
"If your dream doesn't scare you, then it's not big enough. So dream as big as you dare."
The commercial actually has nothing to do with beer -- until the Budweiser logo appears on the screen at the very end. But some viewers were not amused.
“The committee, having regard to Conor McGregor’s status as world champion and profile, considered that he is a hero of the young for the purpose of clause 9.7(c) of the code," the ASAI said in a statement.
Alcohol cannot be promoted by heroes and heroines to young people, according to ASAI's code.
I actually think that Ireland is on to something here, and we can learn from this. Don't let anyone tell you that ad agencies who make beer commercials are speaking only to adults. They're mostly aiming at children, because without new generations of drinkers beer corporations are screwed.
Or did you think that massive beer sign in Cowboys Stadium is only visible to adults?
As for a rumored McGregor-Floyd Mayweather fight, there's been no official word from either side since Mayweather said he was interested last week. Colin Cowherd, however, says the fight is for sure happening. For whatever that's worth.
— Herd w/Colin Cowherd (@TheHerd) May 23, 2016
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