While yeah, we're sure there's a PR element to this, at least LeBron's making the effort - and hey, the amount of criticism of him has pretty much run its course by now, anyway, so do what you need to do to combat it, LeBron. An additional note: this commercial also contains the calmest reaction to a million-dollar win we could ever imagine. Could anyone keep it together that well under that circumstance? Oh, and the odds of LeBron sitting down by himself to eat in McDonald's: we're not loving those, either.
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