NBA To Fine Violators $1 Million(?!?!) For Twitter Contact During Lockout
When it comes to Twitter, professional athletes and affiliates have what can only be described as a very complicated relationship with the social networking platform.
San Diego Chargers cornerback Antonio Cromartie was once fined $2,500 for tweeting about the team's "nasty food" at Chargers Park. Cincinnati Bengals wide receiver Chad Ochocinco was notably slapped with a $25,000 fine for tweeting during a preseason game against the Philadelphia Eagles last August. Major League Baseball set a precedent by suspending Chicago White Sox manager Ozzie Guillen for two games and fining him $20,000 for his Twitter tirade against an umpire after he was ejected from a game in late April.
And then, of course, there's Orlando Magic guard Gilbert Arenas, who has been on the receiving end of several fines for undisclosed tweeting violations but continues to regale his followers with live documentation of his blind dates and other social commentary.
But all those amounts are nothing in comparison to what the NBA league office will be charging coaches and managers who mention players in a post, or even retweet something they write, while the lockout is in effect.
In a tweet on Friday, ESPN's Ric Bucher wrote, "NBA GMs/coaches can still follow their players on Twitter during lockout. But a mention or re-tweet? $1 million fine + maybe loss of picks."
Why do we feel like we're going to be hearing about a lot more alleged Twitter hacks in the coming months? That, or "accidental" retweets — which are to the Twittersphere, what pocket dials are to the cell phone.
We wish the NBA all the best in enforcing this one.
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