The Norwegian Version Of ‘The Sports Authority’ Just Put Out Another Excellent F-You To The Sochi Olympics

  • Jake O'Donnell

We’ll spare you the discussion on homosexuality and sports this time around (even the media is getting sick of the storyline), and just show you how Norway’s “XXL Sport & Outdoor” has been marketing its brand during the 2014 Sochi Winter Olympics. Capitalizing on the popularity of both pretty-standard-though-still-awesome-freestyle-sports-trickery, and hot babes kissing in public, we’re sure you’ll like this. Also, a complete “suck it” to Russian anti-gay laws. A win/win/win, we guess. Just watch.