There's a key difference, though: whereas this year's Women's World Cup aired on ESPN, 1999's final was on ABC. As SI'sRichard Deitsch observed, had yesterday's final aired on network TV rather than cable, it's possible we might have seen a similar number. It's like Dave Clark at Sounder at Heart said: this wasn't some big watershed moment. It was a big moment, sure, but it'll take many big moments for women's soccer to consistently grow in popularity. But it still needs showcases like yesterday, and games like yesterday, to strengthen its place in viewers' minds. And judging by the numbers, yesterday, women's soccer took a positive step in the United States.
Photo via Getty (Thorsten Wagner)
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