Though your parents may not understand why, Twitter has a lot of uses. Trying out jokes, breaking news, doing whatever it is Peter Gammons thinks he’s doing — but the fact that it’s so disorganized prevents Twitter from acquiring new users (or keeping current users, for that matter). For example, if you’re looking to follow a live event, you end up having to sift through the various hashtags associated with it, or search up users who might be tweeting about it, or just search up things associated with the event and hope you find something other than trolls slamming curses into their keyboards.
Facebook, on the other hand, is obviously way more structured, which makes it great for sharing photos, videos and news stories, but it’s rarely used as a resource for up-to-the-second information. After all, you have to be friends with people who care enough to post about the thing you’re looking for, and that’s asking a lot of your high school buddies and extended family.
Despite the many drawbacks — fake accounts, false reports, utter chaos — the expansiveness of Twitter makes it the internet’s de facto information sharing hub, especially when it comes to sports.
Facebook is looking to change all that by aggregating the most relevant content for individual sporting events — meaning scores, commentary, reaction, stats and highlights — with their new “Sports Stadium” platform. If it’s as simple and useful as it appears to be, Twitter (or any sports-centric social media service) should be terrified.
With Facebook Sports, all the content on Facebook related to the game is in one place, and it comes in real time and appears chronologically. You can see:
Posts from your friends, and their comments on plays
Posts and commentary from experts, like teams, leagues and journalists, with easy access to their Pages
Live scores, stats and a play-by-play
Game info, like where to find the game on TV
Screenshot 1 Matchup and Friends
You can follow the action as the game unfolds with a live play-by-play, and even like, comment on, and share individual plays. You can also get up to speed quickly with live scores and the most discussed plays. It’s a second-screen experience that we hope makes watching the broadcast even better.
You can get to Facebook Sports by searching for the game, and we’ll surface new ways to get there as the product evolves.
Sports is a global interest that connects people around the world. This product makes connecting over sports more fun and engaging, and we will continue listening to feedback to make it even better.
We’re rolling this out today for American football games and will support other sports around the world like basketball, soccer, and more soon. The experience is available now on iPhone in the US, and will expand to other platforms in the coming weeks.
Finally, a use for Facebook beyond laughing at your loner uncle’s misspelled statuses about Obama’s agenda to “take our guns away.” Oh, and if you’re unclear as to how to access this feature, just search a team’s name on Facebook and the score of their most recent game will appear at the top of the page. Click that and you’re in.