Paddy Power’s Oscar Pistorius Ad Causes Controversy For Some Reason

  • Rick Chandler

Really, Paddy Power?

Odds are that this ad by the Dublin, Ireland-based bookmaker wouldn’t last 24 hours. And indeed, the Advertising Standards Authority has ordered it to be removed after receiving more than 5,000 complaints.

Pistorius, of course, is currently on trial, accused of the murder of his partner, Reeva Steenkamp, in 2013. In the ad above, PP offers to “refund all losing bets on the Oscar Pistorius trial if he is found not guilty.” Having him appear as an Academy Award statuette is an added flourish only PP can provide.

Controversy is a staple for Paddy Power, which is, after all, the place that offered odds on the first species to be driven to extinction by the BP oil spill; and on a potential assassination of President Obama. And of course, who can forget this?:

But when the Pistorius ad appeared, it got an immediate response: one person even starting a petition to have it removed from all media.

They are running ads in the national press that read “It’s Oscar Time. Money Back If He Walks.” The brutal death of a woman at the hands of her partner is not “sport” or “entertainment” and promoting the opportunity to make money from it is a vile and offensive act which anyone with a sense of human dignity and respect for human life must reject.

138 women died in the UK alone as a result of male violence in 2013. This type of random carelessness for the lives of women by Paddy Power is an affront to those women and their families.

I am a survivor of domestic violence and abuse and I know how many women around the world are suffering right now thinking that they are lucky to be alive when poor Reeva Steenkamp is dead.

Well, now you’ll be demonized in your community of you make a bet on this. But don’t worry … you can still get in on some of the sweet (and totally real) Paddy Power betting action below:

How will Wikileaks founder Julian Assange leave the Ecuadorian Embassy

Singles Only. Applies to the first time he is confirmed to leave the Ecuadorian Embassy and to the way the he makes his way out. Dead heat rules may apply. PP decision final in settlement.

UK police car 4/5

Ecuadorian state car 5/4

Helicopter 8/1

Diplomatic bag 20/1

Laundry van 66/1

Tunnel 66/1

Hot air balloon 150/1

Jet pack 250/1

I’ve got a lot of money riding on one of these. Never before has a hot air balloon carried so many of one man’s hopes and dreams.