CBS Rejects Super Bowl Strip Club Ad: But Let’s Look, Ahem, Behind The Scenes
Rick Chandler 08:50 am, February 02nd, 2016
And so we have the first rejected ad of Super Bowl 50: the New York strip club Scores says it was all set to shell out $5 million for a 30-second ad during the Super Bowl, but CBS shot them down. Scores is now left with a broken heart ... and a bunch of free publicity at being the "naughty" commercial from which kids and soccer moms had to be protected.
But are we falling for that? This is Super Bowl 50, after all, and some of us know the drill.
1. Put ad with questionable content/boobs on YouTube. 2. Offer $5 million to CBS to get it on Super Bowl. 3. Await rejection notice that you know is coming, because you've read the NFL ad guidelines. 4. Wait for free publicity to roll in, as the internet checks out your banned ad online. 5. Profit.
Here it is. Play CBS exec and decide for yourself:
Pretty tame, as you can see. It's not half as racy as this one, for Carl's Jr., which was shown during Super Bowl XLIX (on NBC):
That ad got 10 million views before it even appeared on the Super Bowl. But Scores knows that, even though their models are wearing more clothes than Charlotte McKinney was for Carl's Jr., their ad had no chance. It's for a strip club, fergoshsakes, which wants you to go to their web site and ogle strippers in real time.
Remember kids, ask you parents' permission before using their credit card!
Carl's Jr. has also used Paris Hilton, Kate Upton (one which was actually banned), Nina Agdal, Katherine Webb and Emily Ratajkowski in past ads. But viral views can actually be more valuable than actual TV views, and that's likely what Scores is hoping for.
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