Bengals star Chad Ochocinco created OchocincO's to help raise money for a worthy cause, the "Feed the Children" charity. There was one little problem, though - well-meaning people who called the 1-800 number on the box to donate funds were directed to a phone-sex line.
The mistake was pretty innocent, as the cereal listed 1-800-HELP-FTC as Feed the Children's number when the group's real number is 1-888-HELP-FTC. But those three little numbers connected people to something not-so-innocent - a sexy female voice asking for their credit card number. After twelve calls to the 800 number, I can confirm that is what happens.
OchocincO's are essentially a Honey Nut Cheerios rip-off, but come in a much cooler box with Ochocinco's gold teeth airbrushed out of the picture. PLB Sports, who makes celebrity-endorsed foods, was responsible for the error. But the company who once produced Flutie Flakes and badass cereals like John Elway's Comeback Crunch probably has earned a mulligan.
To his credit, Ochocinco has already apologized and notified the local ABC affiliate, WCPO-9, that the mistake will be rectified. In another strange twist, the retail price of the cereal, $2.99, is the same price as a minute of hot talk on the phone-sex line. Your choice, Cincy.