New Zealand Would Like You To Abstain From Sex For The Rugby World Cup
Telecom is launching the campaign starring former All Blacks captain Sean Fitzpatrick next week, but is already facing criticism and mockery after the first promotional spot leaked on YouTube:
The campaign is the brainchild of global advertising firm Saatchi & Saatchi, and reportedly once included concepts such as urinal signs reading "Think of your mum in a bikini - Abstain for the All Blacks."
Participants will receive black rings to show their celibacy for the six-week World Cup run.
A New Zealand Herald poll found 91% of Kiwis responding "Are you kidding?" to the plea.
Follow Timothy on Twitter at @bubbaprog.
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