The 5 Most Ridiculous Things About This New Carl’s Jr. ‘Tex-Mex’ Burger Ad
Carl's Jr. is at it again, employing its "sex sells" ad strategy to try and move ahead in the burger wars. This is the fast food chain that previously brought you the Charlotte McKinney commercial that was banned from the Super Bowl in February, in which she paraded through a farmer's market in a bikini munching on a burger.
Carl's has also employed Paris Hilton and Kim Kardashian it its ads, but pairing melons with burgers hasn't really paid dividends -- Carl's is in eighth place among national burger chains, behind McDonald's (No. 1), Wendy's, Sonic and even Dairy Queen. So what do they do here?
They head over to Mexico and up the ante on sexy-crazy. In "Borderball", Carl's is touting its new Tex Mex Bacon-Thickburger with a women's volleyball match at the U.S.-Mexico border. This is pretty bizarre so strap in.
The five most ridiculous things about this commercial:
The Height Of The Border Wall Just Made Donald Trump Shit
Yes, according to Carl's Jr., this is the height of the border wall be between the U.S. and Mexico. Not great for keeping anyone out, or for that matter playing volleyball. But don't worry -- the wall seems to rise when the game begins.
A dubious reason for conflict
The premise here is that the U.S. girls enjoy the angus beef and bacon, while the Mexican girls savor the fire-roasted peppers and onions. This of course means war, and they'll settle the issue with a volleyball match. In real life I doubt that either one of these models had ever seen a fast food hamburger up close before this.
racial stereotypes, engage
As we all know, blonde = United States, brunette = Mexico. That impenetrable border wall has obviously kept the residents from mixing even a little.
Ay carumba, now the wall's even shorter
Why even bother? Just put up theater rope barriers across the length of the border and post ushers every 15 miles.
Gratuitous water break
Focus groups had indicated that the ad wasn't sexy enough, so they added this scene. The irony is that Carl's Jr. doesn't even serve bottled water.
So the message here is clear -- fast food chains should not dabble in politics, or sports. As a volleyball match, this is ludicrous (not helping -- the ladies are required to holler "Tex!" or "Mex!" each time they block the ball). As a comment on international relations, this is offensive. If our nations can't even find common ground on our burger ingredients, what chance do we have?
Anyway, I didn't see any of this in Sicario.
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