“I thought this would be big, but it’s huge. For the last four or five months, people have been negative about him, so people were bursting for this.”
He added that the demand for sales caused the company's phone lines to crash three times on Saturday.
Steiner’s biggest sellers have been three commemorative bats, which cost $129.99, $199.99 (with game-used dirt) and $1,099.99 (which is autographed by Jeter).
On top of the sales reported by Steiner, approximately $3 million in 3,000-merchandise was sold at Yankee Stadium over the weekend.
Mitchell Modell, chief executive of the Modell's sporting goods chain, likened the milestone to a "mini-World Series" and said Jeter helped in-store sales by hitting his home run early during Saturday afternoon's game.
According to Howard Smith, Major League Baseball's senior vice president for licensing, business has exceeded expectations for the 24 MLB licensees that have produced 3,000th-hit products.
“They’re all walking around with strange smiles on their faces."