NASCAR’s Top Division Unveils A Spoooooooky Name
When it comes to the NASCAR and cellular company Sprint....the connection is dead.
It was announced last season that the corporation would no longer sponsor NASCAR's premiere series, which is currently celebrating its end of the year festivities in Las Vegas. Hence, a new sponsor is necessary, this being NASCAR and all, and it would be one has been found, and it sure is scary.
Terms of the deal were undisclosed, but Monster Energy, known for their sponsorships throughout NASCAR and other "extreme" sports, has signed on to be the title sponsor.
In addition to current NASCAR sponsorships, working mainly with the Stewart-Haas Racing team, sponsoring the #14 and #41 cars of departing owner/driver Tony Stewart and Kurt Busch, respectively. NASCAR has stated the new series-wide sponsorship will not affect current deals.
It also gave us this delightful image of men in suits, NASCAR's higher-ups, toasting with Monster cans like they're a bunch of high schoolers headed out for the night (while one poor lady is forced to toast by herself apparently)
This will be the third title sponsor of NASCAR's highest level, and first name change since 2008. Nextel Wireless took over the slot in 2003, before merging with the Sprint Corporation, which then went in its place. From 1971-2002, the series was known as the Winston Cup Series, the first corporate sponsor from the products sold by The RJ Reynolds Tobacco Company.
Twitter, needless to say, was quick to respond....
No official name for the series has been announced yet.
Geoff Magliocchetti is on Twitter @GeoffMags5490
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