We’ll Hit Him While He’s Down: How J.R. Smith Uses His Kids As A Social Media Shield For Criticism
After what has been an especially embarrassing week for the Knicks' $20 million sixth-man, J.R. Smith, once again, has retreated to that flower scented, Hello Kitty-corner of his Instagram publicity spin-machine, in the hopes of tricking us into thinking he's not the raging sociopath the media makes him out to be. Honestly, if you follow him on the photosharing social media platform, you may have noticed how he reacts whenever his name is dragged through the mud (behind a horse that he's riding, nonetheless). His intentions are transparent, and the content of his posts suggests he's dodging criticism -- which he is, because he clearly never learns from his mistakes.
He posts photos of his terribly cute kids whenever he screws up. Awww, we almost forgot how unprofessional you are. Not fooling us, buddy.
We assume this one was used to cover his ass for the shoe-tying B.S. that got him fined $50,000. C'mon man.
We'll back up for a sec.
The theory is that J.R. Smith, who normally posts pictures of shoes and butts and weird paintings of himself, suddenly posts pictures of his kids after some bad pub hits the blog-o-sphere. We find this suspicious.
On the heels of NBA insider-guru Adrian Wojnarowski's thorough lashing of J.R.'s character, the aforementioned shoe tying scandal, an uninterrupted string of bad basketball decisions, and overall sub-par shooting performances, Earl (his real name) continues to dig into his bag of good publicity tricks and, like clockwork, posted a cutesie photograph of his daughter on her way to school. Because people like kids. And root for single parents. But hate multi-millionaire clowns who game the system. And by posting a picture of his kids, it shows that he's a person with a heart and a life outside of his much maligned basketball image.
Except he's not. He's a punk who can't grow up. And he's using his children as a P.R. buffer.
For the record, we're not saying he can't/shouldn't post images of his kids on Instagram, we're just saying it's obvious that he uses said images to deflect deserved criticism.
What kind of person uses their children as means of damage control? Seriously, he does this kind of thing every time his name pops up in the news for some stupid, selfish on/off court antics. This one was posted after he punched his brother in the nuts during a home game against the Memphis Grizzlies.
If J.R. social media strategy was a truth table, it'd look something like "If I fuck up, then I post a picture showing me being a good father." Remember when he somehow tested positive for marijuana? Remember when he was, like, the ONLY PLAYER TO TEST POSITIVE FOR MARIJUANA THIS OFFSEASON (despite the well-known fact that a solid chunk of NBA players smoke weed)? Ya. The news broke September 6th.
J.R. probably got the news a day or so earlier. Hence, this...
And then this...
And then this immediately after the news broke...
Otherwise, it's overtly defensive, public image-aggrandizing posts coming from the man we affectionately call "The Pipemaster," on account of his sexting of a high school student, where he asked her if she wanted "the pipe." He meant his wiener. He is a dick.
Here's a standard issue post from his account.
Remember when he was caught partying late with Rihanna before a Pacers playoff game? Cue up the adorable distraction...
Or how about when he inexplicably elbowed Jason Terry in the face during the Knicks' rocky first round series against the Celtics? Not a picture of his kid, but a similar deflection of responsibility. DUDE, YOU FUCKED UP, NOT EVERYONE IS A HATER. Eat some crow and say you're sorry and move on instead of trying to spin everything.
This kind of stuff is a reflection of who Smith is, as a person. Particularly immature. And if you read Adrian Wojnarowski's piece, you'll know that it's spot on: The guy can't help himself. Neither will the Knicks if they don't simply cut ties with him. As former Notre Dame defensive coordinator Bob Diaco told Jim Rome, there are “people that are in your organization that exhaust the resources of the people around them. It’s the bottom 10 percent that suck the energy from the organization, from you as a person, and normally it’s a small group that affects a large group.”
The way we see it, last night's 10-point win over the defending NBA Champions, sans J.R. -- who was being punished by Mike Woodson -- demonstrates just how much an effect a guy like him can have on an entire team. He's 28. He's not changing. Time to permanently put him on the pine.
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