Nike Says Its Self-Lacing Shoe Technology Is Coming To The NBA: Who Will Be First Player To Wear Them?
It won't be long until we see LeBron James wearing Back to the Future II self-lacing shoes in an NBA game, and that means that the self-lacing shoe wars have officially begun.
Nike begins an eight-year apparel deal with the NBA in 2017, and this is their glitzy way of announcing that there are going to be big things in store. Nike Inc. Mark Parker,, Nike's Chief Executive Officer, gave a speech to NBA owners last week in which he revealed the company's plan for the self-lacing sneakers for NBA players. Bloomberg:
Nike is planning to use sensors and computing power to control body temperature and get the perfect fit, said a person in attendance, who asked not to be identified because it was a private talk.
So the shoe will monitor your body temperature, sense how tight your shoes should be, and react accordingly. Now Cavaliers players don't have to waste time tying their shoes while LeBron is telling everyone what play to run.
Nike unveiled its Nike Mags self-lacing shoe last week, which is a version of the high-tops featured in the movie. They supposedly lace themselves and suction to a perfect fit, and a small amount of the shoes will be auctioned off next year to raise money for charity.
So by 2017 we should have them for NBA players. Not sure how that will impact players like James Harden, who have big shoe deals with other companies (in his case, adidas). I guess those other companies will be forced to create new shoe technologies of their own.
Shoes that dust their own soles to keep the traction at a maximum? Shoes that light up and flicker whenever a player hits a 3-pointer? Shoes that have Bluetooth and an MP3 player? This war could get insane, and cost millions of dollars.
Nike MAG 'Iron Man' Custom pic.twitter.com/Ce3JCJ6zoM
— NBA Ray (@NBA_Ray) October 22, 2015
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