The Brooklyn Nets Unveil NBA’s First Uniform With An Advertisement
The primary objective of putting a brand logo on a pro sports uniform is to make money, duh, but objective 1-A should be finding making that logo work with the piece of clothing it's going on. As we've now come to learn, the Brooklyn Nets aren't too concerned with the aesthetics involved in turning their players into human NASCARs, as they've decided on a sponsor whose insignia sticks out like a red thumb.
Er, a red square...that says "infor" in lowercase lettering.
Desperate for money much?
In case you're wondering, Infor isn't an acronym for some top secret government spying agency -- it's actually just a regular old software company. Per their Twitter bio: "Infor builds business software for specific industries in the cloud. With 15,000 employees and over 90,000 customers, Infor software is designed for progress."
Welp, if it's progress they're after, they've sure accomplished their goal, because this shit was long overdue. We're the country with the President who talks about TV ratings all day -- it's a miracle that our pro athletes aren't already required to bookend their interviews with credit score website jingles.
— Brooklyn Nets (@BrooklynNets) February 8, 2017
All that time spent rebuilding the franchise's brand around a tasteful, minimalist design, flushed down the drain for a couple extra million bucks a year. Can't say I wouldn't do make the move if this were my team, but the optics of the decision make the team look particularly greedy.
Here's how Twitter is handling the news that a major American professional sports franchise will begin playing games adorned in front-facing bumper stickers.
— Mike King (@MikeKing00) February 8, 2017
— Giovanni Hernandez (@Phly_Gunner) February 8, 2017
— Josh Kronick (@TheKron613) February 8, 2017
— n1K (@CaptMorganFX) February 8, 2017
— Robbie Alpz (@RobbieAlpz) February 8, 2017
— Michael Salerno (@MikeNJD) February 8, 2017
— Mike McKinley (@mmckinley11) February 8, 2017
— W I L D Y O U T H (@JAVI3R_EDM) February 8, 2017
— Doug Graham (@DougGraham1) February 8, 2017
— Ismael Sandiego (@Ismael_Sandiego) February 8, 2017
— Josh Cruz (@JoshCruzz) February 8, 2017
— Average Geo (@george4593) February 8, 2017
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