Top Gear: Adidas Reportedly Makes $200 Million Play For James Harden
Adidas is losing the sports apparel war, and needs James Harden to get back on top. To that end, the German company has offered Harden a $200 million deal, over 13 seasons, to leave Nike and represent them, reports ESPN.com. That's insane, by the way -- Adidas spent $100 million over 11 seasons to be the official uniform partner for the entire NBA. That deal ends following the 2016-17 season, when Nike takes over.
So so with Nike paying on that front, Adidas will attempt to poach Harden, the MVP runnerup, to lead their star contingent. Why is the company overpaying?
* Adidas has Derrick Rose (always injured), Damian Lillard (plays in Portland) and John Wall (plays for Wizards) and that's called having a flat talent base.
* Under Armour undercut Nike recently and signed Stephen Curry.
* Harden is dating a Kardashian.
* Harden is big in China, partly because Yao Ming also played for the Rockets.
* Adidas is currently the No. 3 apparel company, behind Nike and Under Armour.
* Adidas is trying to hold off Nike, which has until Friday to match the offer.
So we've come to the day when the top NBA players can make nearly as much money with one endorsement deal than they can from their actual teams. Harden just signed an $80 million contract extension with the Rockets that runs through the 2017-18 season.
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