What the Buck? Milwaukee Unveils Alternate…Court
Alternate uniform announcements are commonplace in today's world of sports, and the NBA is no exception. All 30 teams wear some sort of third jersey, others adding fourth, fifth, even sixth jersey designs as well.
The Milwaukee Bucks, however, have an alternate announcement unlike any other.
The team announced on Saturday that their home arena, BMO Harris Bradley Center, will utilize the first ever alternate court in NBA history, the first time an NBA team will play on two different surfaces in the same season.
The announcement corresponds with the announcement of the team's "Fear the Deer" ticket package deal, a quartet of game which will feature the Bucks in their brand new alternate "Fear the Deer" jerseys. The alternate jersey games will be played on the alternate court, which duplicates the black themes seen on the uniforms.
The Bucks, one of the NBA's exciting young teams, recently underwent a major makeover after their playoff appearance last season. The new look includes an updated logo, jersey set, and court. The logo was unveiled on April 13, with the jerseys and court design on display on June 6. The slogan, "Fear the Deer", first gained popularity during the 2009-10 season, and has been used by fans and the teams ever since.
This is a very interesting development in the world of sports aesthetics. We've seen gimmicks on the playing surfaces of other sports, like colored fields in college football and logos etched in the outfield grass in baseball. However, this is the first time we've seen a team use a court on specific occasions, alternating between surfaces throughout the season.
Personally, I'd like to see this trend continue. Court designs in the NBA are, more or less, very cut and paste, but the potential to switch things up is very very interesting. Plus, if the idea is a success, this opens the idea of perhaps bringing back retro courts from the past that would work well on throwback nights. Many fans in Charlotte, for example, have expressed a desire to bring back the "Honeycomb" court design from the team's 90's heyday.
However, much like the alternate jersey craze, this has the potential to spiral out of control. Time will only tell, but for now, I'm calling the alternate court experiment a success.
Geoff Magliocchetti care just a little too much about NBA court designs than he should; show him your favorites on Twitter @GeoffMags5490
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