Why Is Chris Broussard Still Employed At ESPN?
Chris Broussard is the sports journalism equivalent of J.R. Smith -- his upside pales in comparison to the amount of bullshit he brings to the table. Whatever potential inside scoop ESPN thinks Broussard gets them is ultimately negated by the amount of garbage this guy spews into the sports media ether. He's a dogmatic rumor monger with a shoddy track record. Case in point: Wednesday night, Broussard tweeted that, according to his sources, Dallas Mavericks owner Mark Cuban was frantically driving around Houston looking for DeAndre Jordan's house.
According to Mark Cuban, this isn't true. Nay, it's complete bullshit.
.@Chris_Broussard that's is the dumbest shit Ive ever heard. If you had any ethics u would msg me and I will give u his address
— Mark Cuban (@mcuban) July 9, 2015
Even if Broussard's source was correct and Cuban is just covering his ass, the idea that a reporter on a major television network would single out Cuban to make him look frantic/inept seems gratuitous and unnecessary. We already knew that Jordan was disrespecting Cuban by not answers his phone calls -- how does such a desperate-sounding anecdote change the narrative of this silly story? It doesn't. All it does is double down on the ridiculousness that was DeAndre Jordan's misguided free agency period and make Mark Cuban look like a dunce. Why put that out there? Why is this guy still working at ESPN?
Wait, could it be that ESPN actually WANTS this kind of drama? Is water wet?
It seems as if the network is awfully selective about the kind of drama it tolerates...
Olbermann & Simmons forced out of ESPN for speaking the truth, but Chris Broussard still free to make things up.
— Timothy Burke (@bubbaprog) July 9, 2015
ESPN's decision to stick with Broussard while parting ways with the likes of Bill Simmons and Keith Olbermann, which almost certainly was prompted by their flippant opposition to the base-level shit Broussard conjures, tells me one of two things. The network is either scared of offending their hyper-conservative viewers -- who cling to defiant Christian media members like Broussard while shunning the more complex Olbermanns and Simmonses of the world -- or they're so deeply entrenched in their own echo chamber that they don't even notice how much a goon like Broussard hurts their brand.
Maybe he's just an inexpensive source of fabricated drama. Maybe he's simply more willing to carry water for the corporate entities that fuel Bristol's sports media machine. Who knows? (That last one makes some sense, however.) Whatever it is, one thing is clear: the mothership gives several million more shits about their clickability and ratings than maintaining any semblance of integrity.
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