Lavar Ball Costs Son Lonzo Ball Potential Deals With Nike, Under Armour, Adidas
LaVar Ball has been a sideshow attraction throughout his eldest son Lonzo Ball's meteoric rise as one of the top talents coming out of the 2017 NBA Draft.
Until this point, LaVar's off-the-court agenda hadn't had any adverse effect on his son's fledgling career or draft stock. That's no longer the case!
LaVar's antics finally hit a boiling point on Friday when ESPN's Darren Rovell reported that Nike, Under Armour and Adidas all passed on potential sponsorship deals with Lonzo because his father insisted that the sports apparel juggernauts license his Big Baller Brand (BBB).
BREAKING: Nike, Under Armour & adidas passing on Lonzo Ball after LaVar insisted on them licensing Big Baller Brand https://t.co/Z25NmPOX1G
— Darren Rovell (@darrenrovell) April 28, 2017
Rovell wrote in his ESPN article that LaVar played hard ball with the big three sports apparel companies. He not only insisted BBB be licensed, but also pushed his own shoe design for Lonzo's first sneaker.
"We've said from the beginning, we aren't looking for an endorsement deal," LaVar said as reported by ESPN. "We're looking for co-branding, a true partner. But they're not ready for that because they're not used to that model. But hey, the taxi industry wasn't ready for Uber, either."
From an entrepreneurial standpoint, LaVar's search for a co-branding partner makes sense. Lonzo would be one of the first rookies to launch his own personal brand of apparel.
However, Lonzo hasn't proven he'll be a household name at the NBA level. So Nike, Under Armour and Adidas likely weren't willing to make that gamble. It will be hard for the Balls to find a partner that's willing to front the capital, considering Lonzo has no body of work at the professional level to back up this unprecedented deal.
The value of the BBB brand correlates solely with how Lonzo performs in his rookie season. That added pressure won't make it any easier for the UCLA phenom as he prepares for the most major transition in his basketball career.
LaVar better be careful. Lonzo's draft stock is next on the list for things his father could negatively impact, and that's is if it hasn't already dropped.
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