Rating The Marketability Of The Top Guards In The 2010 NBA Draft
The NBA draft is on Thursday night, and to help prepare you for whose shoes you'll be buying for your kids on Christmas 2013 (not to mention whose Youtube videos you'll be watching on company time) SportsGrid is employing our trusty Power Grid to gauge the buzz surrounding this year's crop of talent. Today, we take a look at the most-hyped, most marketable guards in the draft.
"Much like the rookie wage scale makes it so these guys make their money on their second contract, these guys make their money on their second endorsement deal," says CNBC's Darren Rovell. "First they have to prove themselves."
While you would think a player like Bledsoe may be overshadowed by some of the bigger names coming out of Kentucky, his old school actually helps his cause. Despite being pegged as a late first-rounder, he's the 6th most-talked-about draftee in the news, and the 4th most-talked-about on the blogosphere.
"For many of these guys, there's no idea if they could come off well in an interview," says Rovell. "There's no pressure on shoe companies to sign draft picks early, so they wait to see what their relationship with the media is like."
Bradley falls into this category of player, as many wait to see how he pans out in the NBA as a point guard, and also off the court, to see what his relationship is like with the media. His buzz stats are pretty much in line with his projected draft selection (he's the number 17th and 16th most-talked about player in the news and blogs, respectively), so any future endorsements depend on his on-court and off-court development.
Despite being projected anywhere from 12th to 16th by most mock drafts, Xavier Henry is the 8th most-talked about prospect in recent news articles, and has been mentioned on TV 657 times in the past month, according to the media monitoring service TVeyes.com.
His increased visibility is due to his one year at Kansas, which currently ranks #4 on our Power Grid for NCAA basketball programs. However, his presence on a talented team meant Xavier's stats weren't as gaudy as they could have been, which he's acknowledged on recent radio interviews.
The 2010 National Player of the Year is perhaps the most well-rounded player in the draft, meaning he could have a very successful rookie campaign (he's currently drawing favorable comparisons to Brandon Roy).
Early returns for rookies translate into increased media attention: just ask Brandon Jennings. While Turner isn't likely to have a 55 point outburst, his consistency will quickly make him the face of the 76ers, who happen to reside in the 4th-largest media market in the country. Oh, and remember this?
The consensus number one pick also dominates the web. After a successful freshman campaign at Kentucky, he's become easily the most visible college basketball player in the country, racking up 15,211 blog mentions in the last 48 hours. He also has the most Youtubeability in this year's draft.
As is often the case with consensus number one picks, he's talked about quite often in the media. Over the last two days, there have been 711 news articles about Wall according to Google News. Playing in the DC market will also translate into an increased level of coverage for him.
Wall may not need the extra help: he's already reached a $25 million deal with Reebok. The huge investment on Reebok's part means they see Wall as the heir apparent to Allen Iverson as the face of the brand.
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