Kansas State’s New Environmentally-Conscious Mascot Is The Talk Of College Football, And Not In A Good Way
It took a while for Kansas State's new co-mascot, EcoKat, to come to the forefront of the college football scene, but it's happened in a big way today. And the Wildcats are probably wishing it hadn't. EcoKat will join forces with KSU's usual mascot, Willie the Wildcat, in order to "set out to reduce K-State' s energy usage by 15 percent over the next four years by educating students about what they can do to cut back and conserve." Good message. The execution? That's another story.
If you're rolling your eyes at the prospect of Kansas state rolling out a mascot to push an environmental message, you're not alone. Far from alone, in fact. Really, you'd be in the minority if you didn't think this was ridiculous. Because everyone thinks this is ridiculous. And why wouldn't they? We thought the idea of using superhero characters to promote an environmentally conscious message died out along with Captain Planet - or, more to the point, that the idea of promoting an environmentally conscious message to an audience older than the one that would watch Captain Planet never even existed.
But there EcoKat is, in all her Arianna-Huffington-with-bigger-hair glory. She'll be out there trying to win friends and influence people "through appearances, promotional events and a series of online Webisodes." According to KSU, the videos are "inspired by Reebok' s popular Terry Tate Office Linebacker commercial series and 'The Biggest Loser' personal trainer Jillian Michaels." The fact that they're not taking this character too seriously is a start. Still, for KSU's sake, these webisodes better be hilarious.
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